CONTENTS 20 Protecting brand interests with global advocacy
Trademark laws and treaties around the world have been under the spotlight in 2011 and the International Trademark Association has been championing the interests of brand owners throughout its discussions and consultations.
24
From the ground up: IP building plans
New forms of law firms, budding IP attorneys and national and European trademark and design systems are all on the agenda of the Institute of Trade Mark Attorneys. Maggie Ramage and Keven Bader explain.
28 Championing brand owners in Europe
Twenty twelve is likely to bring significant reforms of the IPR protection and enforcement systems in Europe. Marques—the European association of pan-industry brand owners worldwide—is voicing the interests of brand owners in crucial discussions and consultations on these reforms, as Nunzia Varricchio reports.