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INTA


Trade agreements Anti-Counterfeiting Trade Agreement


After two years of negotiations, the final text of ACTA was released in early 2011, and eight of the 11 negotiating countries signed the trade agreement on October 1, 2011, at a ceremony in Japan. The EU, Switzerland and Mexico have yet to sign ACTA, which is still going through internal procedures in those jurisdictions. Controversies and questions about ACTA remain, particularly in the EU, where ACTA must be signed by the EU Council, approved by a majority vote in the European Parliament and adopted by each of the 27 EU member states. Despite efforts by the European Commission to clear up misunderstandings and rebut criticisms of ACTA, concerns remain in some quarters about the added value of ACTA, its effect on fundamental rights and data privacy, and the alignment of ACTA with the World Trade Organization’s Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and EU law.


INTA continues to support ACTA and, in


global fight against counterfeiting and piracy. INTA will also work with other committed organisations in Mexico and Switzerland to secure ACTA’s adoption.


Free trade agreements


There was progress in 2011 on the negotiation of free trade agreements (FTAs). In the US, FTAs with Colombia, Korea and Panama, pending in US Congress since 2007, received congressional approval in October 2011. Significant IP provisions that were negotiated into these FTAs reemphasise the need for full implementation of TRIPS, raise the level of protection and enforcement globally and ensure that protection keeps pace with the rapid changes in technology.


INTA supported passage of these agreements in US Congress and called on the political parties to commit to providing a broad scope of protection for trademarks, including well-known marks, certification marks and non-traditional marks. These agreements also eliminate administrative requirements that create obstacles for trademark owners, including the requirement of recording


serves as the basis for its advocacy. For example, in recent negotiations between Australia and India on a Comprehensive Economic Cooperation Agreement, INTA provided comments highlighting the need to expand the trademark section in that agreement.


The Internet ICANN’s new gTLD programme


In June 2011, following several years of discussion, ICANN formally approved its plan for an unlimited expansion of the number of gTLDs, such as .com or .org, in the Internet’s domain name system. ICANN began accepting applications for new gTLDs on January 12, 2012, and the application window period will close on April 12, 2012.


The proposed expansion of the domain name system to include almost any word, in any language, carries wide-ranging implications for business, governments, non-profit organisations, consumers and Internet users. For brand owners, the introduction of new Internet names creates opportunities, risks and costs. Trademark owners face two largely independent decisions: whether to apply to operate their own gTLD (whether reflecting their brand, or some other term related to their business); and how to protect their brands defensively in the new gTLDs that are approved by ICANN.


THERE ARE ALSO DEVELOPMENTS IN CHINA, WHERE IMPORTANT TRADEMARK POLICIES ARE BEING CONSIDERED THAT WILL AFFECT HOW TRADEMARK OWNERS REGISTER AND PROTECT THEIR MARKS IN THAT JURISDICTION.


While INTA and other IP organisations worked successfully to promote new consumer and trademark protections in the proposed expansion, ICANN did not accept, or cut back, some of those proposals. It remains to be seen whether new gTLDs will adequately protect trademarks and lead to meaningful choices for users without undermining consumer trust in the Internet.


US rogue websites legislation


Counterfeiting and piracy on the Internet have become one of the most challenging issues for rights holders. According to a January 2011 study by MarkMonitor, rogue websites generate more than 53 billion visits per year.


coordination with other business groups, has demonstrated industry-wide support for ACTA and for those countries that have brought the fight against counterfeiting and piracy to a higher level. INTA and more than 20 associations in Europe will continue their collective advocacy efforts to ensure that the EU continues to be a major player in the


trademark licences as a prerequisite for establishing licence validity or for asserting any trademark rights.


Te increase in FTAs provides trademark owners with opportunities to secure additional protections and to harmonise procedures. INTA’s Model FTA, which was approved by the association’s board of directors in May 2011,


22 World Intellectual Property Review e-Digest 2012


This problem does not have one clear solution and various initiatives must be undertaken and evaluated. The US has taken one of the more aggressive approaches to combating rogue websites by introducing legislation that would allow action against foreign infringing websites that currently fall outside of the jurisdiction of US law enforcement measures.


The Preventing Real Online Threats to www.worldipreview.com


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