MEXICO
MEXICO
Tis provision opens an important range of possibilities that clarify any doubts as to the possibility of obtaining registration for the shape of the product itself when it is distinctive. It is even possible to extend this protection to any words and designs that are included within the three- dimensional shape, as a whole, via a combined trademark registration including all three distinctive elements (three-dimensional shape, word mark and device mark).
It is important to point out that, aſter many years of contradictory criteria at IMPI around three-dimensional trademarks, a series of decisions that were issued by the Federal Fiscal and Administrative Court of Justice’s specialised IP court has fixed a criterion that supports the registration of three-dimensional trademarks aſter they were initially rejected by IMPI.
Some relevant cases in this area include a reversal of IMPI’s decision to reject several perfume bottles because they had “common cubic shapes”. Te court ruled that IMPI did not take into account the colour combinations of the shapes and the visual effects that these produced in the bottles.
Recording of trademarks at Mexican customs
As of January 2, 2012, Mexico began implementing a long-awaited system for recording trademarks at Mexican customs, in order to achieve a greater degree of protection against the importation of counterfeit products.
Te system, which is similar to the one that is employed in the US, requires a petition to be filed at the Mexican customs. Te petition must include details of the trademark to be watched, the specific goods covered by the trademark registration and a list of authorised importers. Trademark owners will achieve more certain and effective collaborations with Mexican customs if they use this system. Tey will find that customs will better implement border measures to prevent counterfeits from entering the Mexican market.
Mauricio Jalife has a Doctor of Laws from the National Autonomous University of Mexico (UNAM) and a specialisation degree in intellectual property from the Universidad Panamericana. He has been a professor for the specialisation degree and diploma courses at the Universidad Panamericana, the UNAM and other universities in Mexico for the last 20 years. He is also a visiting professor at the Universidad de Castilla-La Mancha and the Universidad de Alicante.
Mauricio Jalife is a senior partner at Jalife Caballero. He can be contacted at:
mjalife@jcip.mx
Christian Tomae is junior partner at Jalife Caballero. He can be contacted at:
cthomae@jcip.mx
182 World Intellectual Property Review e-Digest 2012
Christian Thomae studied law at the Universidad Intercontinental in Mexico and he has specialised in IP since 1998. At Jalife Caballero, he is responsible for the international department and in charge of cases for foreign clients and counselling domestic clients for the protection of their IP globally. He is also responsible for the e-commerce department. He is a member of ASIPI and INTA.
WRAPPERS, PACKAGING, CONTAINERS, SHAPE OR PRESENTATION OF PRODUCTS ARE ALSO ELEMENTS THAT CAN BE REGISTERED AS THREE- DIMENSIONAL TRADEMARKS.
www.worldipreview.com
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