arketing seems to mean different things to different people. Perhaps no other business
or a new company catalogue, while others may think of the circulars and coupons they get in their Friday paper. Many also think of the spam in their inboxes and the junk mail the mailman delivers every day. In reality all these views are correct, but
marketing is much, much more. Marketing is virtually everything a
company does whether conscious of it or not, from the logo on its letterhead to what the staff wear, and even to whether the uniformed personnel keep their shirts