associated with the adoption of more environmentally friendly agriculture practices. Such incentives could be funded by corresponding reductions of agriculture related subsidies that reduce the costs of agricultural inputs, enabling their excessive use, and promote commodity crop support practices that focus on short- term gains rather than sustainable yields.
Public awareness and education initiatives are needed in all countries to address consumer demand for food. Investments in consumer-oriented programmes that focus on nutritional health and the environmental and social equity implications of dietary behaviours could encourage local and global demand for sustainably produced food.