editor’s word
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EuroAsia Semiconductor is published four times a year on a controlled circulation basis. Non-qualifying individuals can subscribe at: £105.00/€158 pa (UK & Europe), £138.00 pa (air mail), $198 pa (USA). Cover price £4.50. All information herein is believed to be correct at time of going to press. The publisher does not accept responsibility for any errors and omissions. The views expressed in this publication are not necessarily those of the publisher. Every effort has been made to obtain copyright permission for the material contained in this publication. Angel Business Communications Ltd will be happy to acknowledge any copyright oversights in a subsequent issue of the publication. Angel Business Communications Ltd © Copyright 2011. All rights reserved. Contents may not be reproduced in whole or part without the written consent of the publishers. The paper used within this magazine is produced by chain of custody certified manufacturers, guaranteeing sustainable sourcing.
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Continuous opportunities
Semiconductor device is a much more generic term than it ever has been before. Once upon a time not so long ago the term referred simply to integrated circuit devices which slowly developed into logic and memory types. Now the opportunities discovered through the innovation of the semiconductor manufacturing industry covers an ever increasing variety of products and technology. While this is an amazing acknowledgement of the skill of the industry people it can also be a problem. Especially when problems arising in the emerging area impact on the semiconductor industry.
Solar technology is the perfect example at the moment. The giddy rush of subsidy inspired profit margins is disappearing and many companies are finding what had become an unexpected bonus to their balance sheets suddenly becomes a drag to their entire operations damaging more than just the new venture. This problem is exacerbated by the fiscal minions who focus intensely on quarter to quarter comparisons and are always ready to attack any company who have to announce a reduction in expectations. Such points of concern can break even a successful company in the eyes of the market.
Despite this example the semiconductor industry continues to develop new markets with nano-based activities, MEMS, solar, to name but a few into more and more industry spaces from cosmetics to health to increased security sought around the globe. The lesson for companies is to seek strong informed advice about potential opportunities and make sure you separate reality from the hype.
There is no doubt semiconductor companies can reinvent themselves in a new industry but ask any who have and they will ensure you it is not an overnight success and requires patience as the early stages of development can take years before the commercial returns start to flow. With global markets under increasing pressure there will be a fall out for the overall consumer industry which trails back to the semiconductor markets.
The semiconductor market and its new offshoots require long term planning to create effective results based on the reality of the industry. There are many companies in the changing solar industry that will tell you how easy it is to get burnt rushing into an industry that appears to good to be true.
David Ridsdale Editor-in-Chief
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www.euroasiasemiconductor.com Issue V 2011
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