RTINNOVATIONS 37
PEOPLE COUNTING
ADVANCE LAUNCHED SG Systems UK (Shopguard) has introduced a new People Classify customer activity monitoring system (CAMS), which evaluates video-based, real-time analysis of visitor behaviour
The company said the new CAMS provides the ability to, not only count customers, but also identify their age and gender and even report the weather conditions at the time as well. With the help of intelligent 3D video analytics, the system is designed to increase effi ciency and achieve higher revenues on shop fl oors, hotels, casinos, shopping centres or other environments, which rely on customer fl ow for sustainable sales.
Symon Millward, Shopguard managing director, commented:
“We believe that our new People Classify Customer Activity Monitoring System is a revolutionary product in marketing and information intelligence. This innovative counting system can not only improve effi ciency and quality of service but clearly add real value through the power of accurate and unique data.”
www.shopguardsystems.co.uk
ON THE PULSE OF
ENERGY MONITORING The new Pulse Plus wireless sub-metering system from Marshall-Tuffl ex Energy Management (MTEM) offers immediate access to current energy use across any number of sites
MTEM said Pulse Plus is a non-invasive energy sub-metering solution that uses the mobile phone network to report its fi ndings. The GSM enabled DIN rail unit mounted in a small consumer enclosure covers a range of 10-5000 Amps using Sinergy Clip-to-Cable or Flexeclamp ties. Pulse Plus begins operating immediately on power up and will store time and date stamped current, voltage and power factor (PF) data on its onboard memory. Data can be extracted via the host PC(s) and an automatic data collection routine can be set up on daily download basis. The CSV fi les can be exported to Deltrax5 graphical energy use analysis software supplied with Pulse Pluse. Or Excel provides a tabulation of average kW/kVA demand over 15 or 30-minute integration periods with daily kWh totals.
www.marshalltuffl
exenergy.com
MiMIRROR LAUNCHES IN WESTFIELD WITH REPUBLIC Fashion retailer enhances customer experience with social networking-enabled instore mirror
UK multi-branded men’s and women’s fashion retailer Republic is trialling the MiMirror from Toshiba Tec at its recently opened Olympic Village store at Westfi eld Stratford City. MiMirror is the latest offering from
Toshiba Tec with a digital touchscreen and inbuilt camera that doubles as a mirror. Aimed at the fashion and accessory
market, MiMirror can be used instore to capture images of different outfi ts, glasses or other fashion items. Barry Cox, senior retail products manager at Toshiba Tec, told Retail Technology: “This is the MiMirror’s fi rst launch in the Europe, Middle East and Africa region. It is designed to increase brand awareness through social media, as
well as footfall instore. It can also be used to carry out stock checks.” Customers can take multiple photographs, helping them to choose the right product and then share images online through social media or email. This implementation is taking place in co-operation with Torex.
www.toshibatec-eu.co.uk
NOVEMBER/DECEMBER 2011 RETAIL TECHNOLOGY
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