30 HOSPITALITY
GREGGS
COMPLETES CONTACTLESS
ROLL OUT High Street bakers Greggs has completed one of the largest chip and PIN and contactless technology roll outs in the UK. The company employed Suffolk-based retail technology and mobile managed services expert Herbert to confi gure and install 3,500 chip and PIN terminals and provide new network cabling in over 1,500 Greggs shops nationwide. After an initial 100-store trial, clear demand from customers wanting to pay for food on their card means customers are now able to pay for transactions on a credit, debit card and contactless cards estate-wide.
Installations took place out of working
hours and skilled engineers worked to ensure terminals were ready to be used the following day. Greggs’s roll out programme manager stated: “Herbert were highly recommended to us, with a track record of delivering projects of this nature to other High Street retailers. They worked around the clock to support us and ensured we were able to continue with our day-to-day business. For our customers, it means they now have the option to effi ciently pay either by card or cash.”
RADISSON EDWARDIAN APPOINTS AFFILIATE
with leading performance network Affi liate Window.
R
Radisson Edwardian Hotels offers a collection of luxury hotels throughout Central London, Heathrow, Manchester and Guildford. With an average order value of £400 and a 2.5% conversion rate, the chain presents a wealth of opportunities for online publishers to capitalise via the performance channel. Through the partnership with Affi liate
Window, Radisson Edwardian Hotels will have immediate access to an affi liate directory of over 75,000 online publishers in addition to direct access to Affi liate Window’s dedicated travel specialist, leading to an extensive portfolio of potential partnership opportunities with travel related content sites. Anthony Clements, Affi liate Window director of client services, said: “We believe our reputation for proactive
adisson Edwardian Hotels has closed its affi liate programme with Linkshare, exclusively partnering
service focused around growing affi liate programmes in line with advertisers’ goals, is one of the major reasons for Radisson Edwardian Hotels moving their business exclusively to Affi liate Window.” Amy Clarke, e-commerce manager for Radisson Edwardian Hotels, added: “We’re thrilled to announce our partnership with Affi liate Window. The network has a proven track record managing key brands within the travel sector, and we look forward to welcoming new partners onto the programme. Affi liate Window’s market leading technology and highly intuitive interface is second to none and we anticipate a long and prosperous relationship going forward.” The affi liate programme offered a highly competitive 6% commission payout on all confi rmed sales with an additional 1% bonus throughout the month of November. A full range of banner creative and images are available to assist with promotions and a comprehensive product feed will follow in the next few months.
UK TOURISM CALLS FOR BROADBAND
A survey by Ofcom found that much of Wales has the worst broadband provision in the UK, while a report from the BBC uncovered wide concern among members of the country’s hospitality and tourist industry. The news shows the critical importance of investment in rural broadband, according to Marcus Jewell, UK country manager of networking vendor Brocade. “Broadband rollout has always been prioritised for urban areas, with towns and cities getting network upgrades long before more remote areas,” Jewell said. “While it’s important that centres of population and economic production have high speed Internet, rural communities are equally as dependent on effi cient networks for their economic success.
He said Brocade conducted a survey this year that found that half were plan to access the internet at least once a day on holiday, while more than 40% actively seeking destinations that offer always-on connectivity. “Poor or absent connectivity threatens to do serious harm to tourism in rural
Britain,” he added. That is also the message coming from Wales Tourism Alliance, which has said that areas of poor connectivity put local businesses at signifi cant disadvantage – 1,700 people have applied for a scheme offering up to £1,000 to tackle broadband ‘notspots,’ the Welsh government has revealed.
RETAIL TECHNOLOGY NOVEMBER/DECEMBER 2011
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