ISPO: Preview
ISPO Munich 2012 - A successful Euro story
With ISPO 2012 swiftly approaching, SGBspeaks to ISPO’s Lauren Fox to provide essential information to retailers on why they should be attending.
What is ISPO?
ISPO is considered the leading international sports business network. Every year, close to 2,000 international exhibitors present their latest products from the segments of Action Sports, Traditional Sports and Performance Sports at ISPO Munich to over 60,000 visitors from more than 100 countries. For over 40 years the global leader has provided a comprehensive overview of the entire range of sporting goods, athletic footwear and fashions, as well as the latest trends from these segments.
Who is exhibiting at ISPO? For a full of who is exhibiting, visit
http://www.ispo.com/prj_52/view/
Why should retailers visit ISPO? Retailers should attend the show for a number of business reasons: l It is the opportunity to see the full range of products on offer - not a pre- selection
l ISPO offers a great international networking opportunity l It is as affordable as attending a UK based trade show l It is the biggest global event of its kind l It is far more than a trade show. There are retail workshops, innovations and not just product developments
Is the investment in travelling to Munich worthwhile?
Given the low cost of travel, the show is affordable. It is worth the investment in time by bringing together a world of sports business professionals who are able to network and sample new product ranges.
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www.sgboutdoor.co.uk
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