I have found that using an ezine effectively (which stands for electronic magazine) is the most recession -proof tool I have in my business marketing toolbox. It allows brides to know, like and trust you in record time before you even meet. And all three of these elements are required to book brides with money. So it’s always a success.


Secret Number Three: Repurpose Everything (and I mean everything)


Here's the really important part of marketing in today’s technology. You really need to leverage everything you do. Your ezine and blog articles. Pictures from your portfolio. Videos. Knowledge. Everything.


Don't do anything and let it "die." Repurpose every single thing you do, and blast yourself out into the internet to have pieces of your work sell for you without being sales-y. I actually think of my articles and videos in particular as my little marketing soldiers going out into the world and working their magic everywhere. Because truly that's what they do.


Brides will forward your emails to other brides-to-be, journalists and reporters will find your articles and interview you, videos will be shared again and again and again on social media, and links will exponentially increase as you continually submit article after article online.


I have a lot more secrets to share with you, but start on these big (but simple) three, and see results materialize in record time. As with anything I teach, the biggest key is in doing these three things consistently, in a compelling way, and continuously over time.


Marketing to {high-end} brides expert Natalie Bradley publishes the "Bride Attraction" e-zine. Get your FREE 60 minute audio course on "How to Close the Sale Without Fail!" at www.BrideAttraction.com


Thank you Frank Paul for the custom rolled cigars at the NAWP Conference Awards Dinner!


WedBiz Journal


Photo: Donna Meneley


NAWP Connect 2011


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