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Learning Technologies Main Feature
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“Social media is sexy and fashionable in L&D, so there’s a danger of its adoption becoming a religious move: something that no one’s allowed to question because it’s so obviously right”
going to massively over-promise but under-deliver.” It’s a viewpoint Clive Shepherd, director of Onlignment and chairman of the eLearning Network, agrees with. “Social media, for example, is tricky. It’s sexy and fashionable in L&D, so there’s a danger of its adoption becoming a religious move: something that no one’s allowed to question because it’s so obviously right.”
Nevertheless, according to Dr Peter Scott, director of the Knowledge Media Institute, “The potential is spectacular. Business studies students, for example, are getting together on
LinkedIn and sharing a world of expertise – and no one should underestimate the value of sharing to learn. Reflection and talking to others is a very big part of the experience.” With many organisations too small to get a ‘critical mass’ of learners on some courses, social media allows them to find someone else in the world to talk with. Equally, some organisations are finding it useful for their own in-house L&D. BT’s Dare2Share programme encouraged BT workers to post podcasts and videos of tips about improving their jobs onto its own YouTube- like website. As well as fostering online communities, it also allowed people quick and
easy access to knowledge without having to go through lengthy training, as well as saving money. In addition, says Clive Shepherd, “it was able to flag up issues months before they’d have come out otherwise.”
So well thought out use of social media can potentially be of use to organisations. Mobile devices also present L&D opportunities, according to Martin Addison, CEO of Video Arts. “The next extension to learning is going to be bite-sized knowledge and information support. E-learning on a mobile is an anathema. But if you’re travelling and need to learn something, you can quickly launch a browser and start a
Learning Magazine
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