As a child, what did you want to become (profession-wise)?
In which town did you grow up? Milan.
Do you think your background has influenced your current photography style? If so, what specific element in your background is most pervasive in influencing your current photography style?
Oliviero Toscani was the guy who really influenced me and my style, especially the beginning of his work at Fabrica with Benetton. My background is very different from art. I’ve studied as a lawyer, and then I decided to move to another life, so I switched to Accademia di Comunicazione.
What inspires you in the job of being a photographer?
Beauty. Art. Photography. Sculptures. Everything that I think is beautiful will inspire my work. I like other photographers’ work. I like to spend time at museums and exhibitions. I’m hungry to learn new things about art.
In which way do you consider yourself an innovative creator?
I don’t have a real opinion about me. I like listen to other people about my work.
Do you have any other creative ambitions or dreams to which you aspire?
Working with different materials other then photography.
Which basic elements of creativity did your family teach you?
None. But my mother always had a camera around, which was really funny when I was young. My mother tried to capture all the moments with me, like a journalist. Our house is packed with pictures placed in albums.
with Photographer Giuseppe Mastromatteo How did you get the idea for creating your photography?
It was spontaneous. It’s like an extension of my other job — creative director in advertising.
Do you have a favorite photographer yourself? Too many probably. Cecil Beaton, Vanessa Beecroft, David LaChapelle, Richard Avedon, Gregory Crewdson, Oliviero Toscani, etc.
Are you ever afraid you will run out of inspiration and creativity in your job?
I’m in constant state of inspiration. Creativity is not staying at home and waiting to be inspired by God. Creativity is a constant research of things that inspire you ... new languages, new things in art. Creativity is stay connected with your world.
What is the most difficult thing in your job? To find the right things to have in front of the camera.
What is the most fun part of your job? All is fun in my job. It’s like a game.
Do you expect your way of creating photography to change in the future?
Who knows. I think it will be more of an evolution rather than a radical change. I like my style at the moment, and I like the way it speaks to the people.
Do you embrace the changes in the photography industry regarding social media and technology influences?
Yes. Everything is important to capture today. You can’t live in a bubble.
Do you like art? Do you have any preferences for an artist? And/or for creators of artistic work?
I live for art. Art is my life. Art is a way of living. I respect and admire so many artists, like Andy Warhol and Marcel Duchamp. But also Karl Lagerfeld and Giorgio Armani. Zaha Hadid and Renzo Piano. Calatrava and Robert Mapplethorpe. Or The Beatles.