Catalogue Distribution
MORE THAN AMAKEOVER
New and improved features, faster search and time-saving tools – purchasing components online has never been easier at Rapid Electronics’ redesigned website
Purchasers have access to a host of new features on Rapid Electronics' recently launched website. Faster search, enhanced online account services and new functionality are intended to save customers time, provide greater purchasing options and add value to their online experience.
The new look sitemarks a significant development for the
electronics component distributor, which currently sees over 60 per cent of its business conducted through the web. Themost obvious change visitors to the site will notice is the clean page design and improved functionality. This includes a search facility, which returns faster,more accurate results and provides users with enhanced options when searching for products. For example, results can now be filtered and sorted by price, as well as by keyword relevancy, category and brand.
Parametric searching
Other new features include amore intuitive, information-rich shopping basket and parametric searching rolled out across the website. This facility, which allows users to narrow their product search by individual attribute and granular detail, was previously available for capacitors, resistors and LEDs, and will now include the whole of the electronic components, cables and connectors, electrical and power product groups.
Web account customers are
able to access their last three months of invoices online, as well as track their orders. Services previously available online are alsomuch easier to access through the new Rapid website, such as creating personalised order codes, selecting favourite products, placing schedule and forward orders and requesting quotations. There is also improved navigation, higher resolution product images and the opportunity for users to ask the company’s technical team direct questions about products.
20 | September 2011 Online sales boost
Chief operating officer, Ron McConnachie, explained: “Our new website is the start of an exciting new chapter for Rapid Electronics. Our online sales have grown rapidly over recent years, as have customers’ expectations and the standards of e-commerce websites across the industry.We have developed the site to satisfy the wide ranging demands customers fromdifferent sectorsmake of our online channel.
The site looks fantastic, but it is also quicker,more powerful and easier to use says Rapid Electronics' RonMcConnachie
“The changes we havemade aremore than just cosmetic; the
site looks fantastic, but it is also quicker,more powerful and easier to use. Customers will notice the difference immediately and hopefully will like what they see. In factmuch of what is new has its roots in customer feedback and suggestionsmade to us over recent years.
“The site has been built on a new platformand positions us to
deliver the applications our customers’ value. Rapid’s strategy lies in providing exceptional customer service and giving our customers their preferred channel of choice in their purchasing decisions. Our trained customer service teamwill always be at our customers’ disposal. So we are encouraging visitors to give us their views as we continue to invest in the future.”
To celebrate the launch Rapid is
running a competition in which customers can win an iPad2. For further details visit the new Rapid Electronics website.
Parametric searching has been rolled out across the site
www.rapidonline.com www.electronics-sourcing.co.uk
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