H
AAHA wants your best financial tips and tools those making $30,000 or less)
ere’s an opportunity to improve business practices across the profession.
Trends is compiling a list of financial
tips and tools for veterinarians and staff, including Accounting Taxes Law and regulation Benchmarking The role of finance in strategic planning
Budgeting (professional) Cash flow Financial planning (professional) Financial planning (personal—for all members of the staff including
Recordkeeping Getting loans and other forms of financing
Managing use of business credit cards
Maximizing wealth creation through business growth or investing
Projecting profits and growth Your tips should be about 200 words.
Be sure to sign your tip with your name, title and practice name. You can contribute your tip online.
Go to
trends.aahanet.org. Click on “Share Your Stories,” then click on “Financial Tips and Tools. “
Emotions build loyalty If you want to build customer loyalty,
appeal to your clients’ emotions when pro- moting your practice, advises Mark John- son, chief executive officer of Loyalty 360, a Cincinnati-based marketing association. “It’s the emotional side of the decision-making process that creates connected, passionate and engaged customers,” Johnson says. “Behavioral economists tell us
that economic decision making is 70% emotional and 30% rational, which is why incentive-based loyalty programs that engage the emotions of your cus- tomers will work better than rationale- based ones.”
Trends magazine, September 2011 Or, use link
trends.aahanet.org/
ShareYourStory.aspx?key=326f2b7d- 7837-47d5-8eb1-b4a170b072c3.
notebook
Healthier babies lower labor costs According to the National Business
Group on Health, here are some ways to prevent premature births among preg- nant employees, resulting in healthier babies and lower employer costs: Educate beneficiaries on maternity leave, the Family and Medical Leave Act, paternity leave and other support policies your company offers.
If your company has not already done so, move to a tobacco-free work site to protect women from secondhand smoke.
“Veterinarians who understand and
utilize the power of human emotions are at a huge advantage,” agrees Linda Wasche of LW Marketworks, a veterinary marketing and communications consulting firm. “These practices will see greater client retention and stronger loyalties hands-down.” Relationships that are built on a
strong emotional foundation last the longest, Wasche says. How do veterinary practices “get
emotional” with their clients? “It starts with knowing your clients and understanding their emotional needs, which can be highly complex,”
Wasche says. “An unpredictable world has created a greater need than ever to belong, connect, and find safety and security, a bright spot in an otherwise rough day. This opens the door for smart practices to make a connection.” Wasche says that opportunities to
create an emotional bond begin when your client calls the reception desk and continue when the client walks in your door, meets with the technician and veterinarian, checks out, and takes his or her pet back home. “If clients don’t feel anything
through this process, you have become easy to replace.”
Consider reassigning, for the duration of their pregnancy, pregnant employees who are working long hours, standing for long periods, doing physically strenuous work or may be exposed to environmental toxins.
Provide incentives, such as rebates or reimbursements for parenting or birthing classes, to encourage healthy pregnancy behaviors.
Provide healthy food choices in cafeterias and vending machines, and identify good choices for pregnant women such as foods high in folic acid.
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