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Growise MPC with John Innes – now in handy 20 litre bale Market leading peat-free compost manufacturer, Vital Earth has launched a handy 20 litre easy carry bale of its peat-reduced
brand Growise multi purpose compost with John Innes – due to demand. The bale, which retails at £3.99, is light to carry and simple to stack on a retail fixture for massive impact. It is also ideal for dual location – for example, with a bedding plant display to maximise cross-selling.
The Vital Earth peat-free and Growise peat-reduced deal creates a one stop shop for retailers embarking on the road to eliminating peat and it’s the success of this concept that lies behind the latest launch together with an understanding of the needs of an older demographic now moving away from peat in the wake of the younger family, grow your own phenomenon of last season.
The new handy pack suits gardeners’ needs on many levels. As well as being peat reduced, the multi purpose compost with John Innes compost provides a high level of moisture and nutrient buffering, suitable for sowing seeds, transplanting seedlings, rooting cuttings, filling hanging baskets and containers and also planting trees and shrubs in flower beds. Alongside the 20 litre bale launch, Vital Earth will be offering a Growise MPC promotion. At ‘Buy One; Get One Free’ for a 75 litre bag with an rrp of £7.99 this represents the best value for MPC in the range, as well as a 125 litre bale at £9.99 available next February.
Commenting on the latest launch in Growise MPC, Vital Earth’s sales and marketing manager, Maryanne Stokes, said, “The original Growise MPC with John Innes sold at 56litres proved to be such a success, that there is now a follow-up version to sit alongside the original 56 litre proposition. The 20 litre MPC is a clever product which will attract a wide audience.”
Growise John Innes range Market leading peat-free compost manufacturer, Vital Earth has
launched a John Innes range under its peat-reduced brand Growise. This follows the massive uptake that Vital Earth has received for the one stop shop concept of peat-free Vital Earth and peat-reduced Growise stocked as a combined offer, together with the popularity of the John Innes format with gardeners trying to reduce their peat usage.
The range which consists of a seed compost plus growth stages No 1, No 2 and No 3 is all presented in 25 litre bags each with an rrp of £4.99. From sowing seeds to transplanting seedlings and re-potting young plants, John Innes composts have a natural reserve of plant foods with excellent buffering capacity, as well as being easy to re-wet after drying out.
Commenting on the latest launch in Growise, Vital Earth’s sales and marketing manager, Maryanne Stokes, said, “We are really expanding the Growise range this year and a John Innes range was a natural addition.”
Growise Superfine Bark Growise Hanging Growing Bag
Peat-reduced compost brand Growise has launched a hanging growing bag, giving retailers who need peat-based compost, but would like to encourage the shift to peat-free, yet another one stop shop reason to stock the Growise range. The new product capitalises on the popularity of this attractive and convenient way to cultivate and harvest crops like tomatoes and strawberries as well as decorative trailing plants. Originally launched in the Irish market, this product outstripped all its forecast sales, thanks to its immense popularity. The Growise hanging growing bag is ideal for all plants associated with container planting, hanging baskets, tubs or even window baskets and instantly creates an organised, healthy looking display with minimal effort required. It offers a high level of moisture retention and protection from soil borne diseases and pests, making ideal for flowers, fruit or salads. Last season’s demand for this method of planting gives the Growise hanging growing bag the promise of guaranteed sales even before launch!
With the reassurance of Growise award-winning performance, the Growise hanging growing bag has an rrp of £2.99. Meeting all gardeners’ expectations, the Growise compost products are reducing in peat content year on year, so selling Growise can actually help conscientious gardeners move in the right direction at a pace that suits them. Growise is now available in the UK from the leading company in sustainable gardening, Vital Earth, whose products are all entirely peat-free.
Peat-reduced compost brand Growise has launched a Superfine Bark as an addition to its range of decorative barks, giving retailers who need peat-based compost, but would like to encourage the shift to peat-free, yet another one stop shop reason to stock the range. The Growise Superfine Bark joins an attractive collection of products including decorative woodland, golden pine, landscape mini chip and a play area product. All five provide full protection for beds and borders for growing colourful blooms free of weeds. Superfine has enjoyed particularly high sales in Ireland where it was launched ahead of the UK. Superfine Bark is available in 55 litre bags with an rrp of £6.99. The Growise bark range can also be used for paths and recreational areas, while the play bark provides a particularly soft surface for safe play. The Growise brand also offers peat-reduced composts many with promotional offers available. The Growise compost products are reducing in peat content year on year, so selling Growise can actually help conscientious gardeners move in the right direction at a pace that suits them. Growise is now available in the UK from the leading company in sustainable gardening, Vital Earth, whose products are all entirely peat-free.
uVital Earth uTel 01335 300355
uinfo@vitalearth.tv GCU AUGUST/SEPTEMBER 2011 17
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