The Johnsons Brand has heritage which gives authority and expertise
DLF Trifolium Europe’s biggest grass seed breeder unveiled its new Johnsons Lawn Seed packaging for 2011 at Glee September 2010. After market research to establish what customers require, the new packaging builds on the existing range ensuring clarity of use, clear instruction and an eye catching design. The entire range was rebranded with the addition of a new user friendly packaging format for the 5kg cartons. Johnsons sales have increased 8.5% since the launch of the new packaging.
Johnsons have not reduced the amount of grass seed it puts it’s cartons which some suppliers have done recently. The Johnsons Brand also keeps it’s RSP and offers you very good margins to allow retailers the opportunity to show very good offers still keeping very good margin. We have kept all the sizes the same except Tuffgrass which contains 25% extra free.
DLF Trifolium can also offer grass seed for every requirement, through our Amenity department, which covers sports, landscape and pro flora mixtures plus many more and our Forage department which cover lay, root crops and game cover plus many more.
The benefits of a lawn
Having a lawn provides the owner and the surrounding area with many benefits. Here are a few to think about 60sq metres of lawn will produce enough oxygen per day for one person and cleans carbon dioxide, dust and other particulates from the air. Lawns trap water preventing run off and they filter the water as it passes through returning cleaner water to the ground below. In summer, lawns have a significant cooling effect because of the water vapour they respire during the day. This means that a lawn area can be up 10 – 20 degrees Centigrade cooler than patios, drives and pavements. Lawns also reduce ambient noise levels by absorbing the sound rather than reflecting it back into the surrounding area, this is particularly relevant for the urban lawn owner. Of course one of the main benefits of the lawn is its beauty, a healthy green lawn is very relaxing to look at and adds value to your home, and finally, try walking on your lawn barefoot to take away the strains and stresses of the day, much better than walking on slabs or tarmac!
If you would like any information or to make an appointment please call 01386 791113 or
sgoodall@dlf.co.uk
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