26 EPOS, DIGITAL SIGNAGE AND INSTORE TECHNOLOGY
EPoS FITS LONDON RESTAURANT BILL
offi ce systems from Cratos Hospitality Services. To further develop its traditional Indian
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theme owner Deepak Mohindra decided to install the most suitable EPoS system to run his restaurant operations with a high level of effi ciency. Cratos Hospitality was the only company, out of those he examined, to offer the handheld ordering system he was looking for. Critically, this had to have fi nalisation of payment of client bills straight from the handheld, without the need to go to a touchscreen till.
Other systems require the waiter to retreat to the nearest touchscreen till to close off a table and produce the bill. “The other systems I looked at were fi ne for taking the order, but not for paying it off the bill itself,” Mohindra said. However, he wanted to take this one
step further. Cratos provided the necessary solution, using Socket Mobile 650 handheld ordering devices and Bixolon SPPR 200 belt printers. Staff were able, for the fi rst time,
hana Khazana, an East London restaurant, recently installed electronic point-of-sale (EPoS) software and head-
HUGH BLACK & SONS INSTALLS NEW EPoS SYSTEM
to produce bills from a belt printer using Bluetooth connectivity, saving time on having to go to a remote printer. Mohindra said: “Cratos was the only
company I could fi nd that was prepared to develop this essential facility for me and it has paid dividends in terms of rapid customer service and billing right in front of my customers, who have been impressed by the innovation we have shown. “With improved effi ciencies we have seen an increase in turnover of 3% since we installed Cratos’s handheld ordering and EPoS system.”
DIGITAL SIGNAGE INCREASES O2 SALES
With a large proportion of the company’s UK revenues coming from its 490 retail stores, O2 wanted to fi nd innovative ways of interacting with its customers and advising them on the latest offerings. Computacenter worked with O2 to provide a network-led digital signage system
that would help communicate with customers in a fast, fl exible and dynamic way. The solution is based on commercial LCD screens and a media delivery system. Computacenter manages and maintains the hardware and software, offering a ‘break-
fi x’ contract for the screens. And O2 controls content centrally from O2’s head offi ce in Slough, streaming different material to each store to enable the company to advertise on a regional basis. “In the event of a price change or new offer, the entire estate can be updated in minutes,” said Andrew Lee, O2 project manager. “The digital signage solution adds to the ambience of the stores, and provides a draw
for staff to engage with customers and initiate potential sales. The stores that have been refi tted have experienced on average a 24% increase in footfall and a 21% increase in sales.”
RETAIL TECHNOLOGY MAY/JUNE 2010
West Lothian butchers, Hugh Black and Sons have sped up productivity and cash fl ow after installing new electronic point- of-sale (EPoS) equipment to replace the old scales and cash registers its six shops. The 23 new EPoS systems in operation consist of an FT150 PoS terminal, an MT150 receipt printer, space poles, a 2-inch Advantage LX label printer, Zebex Z6010 barcode scanner, cash drawers, scales and serve-over displays from Maxa Technologies. The EPoS system is part of a complete solution, encompassing head offi ce, warehouse, meat/bakery processing and EPoS software, supplied by software specialists’ Retail Computer Solutions (RCS).
RCS supplied the butchery software, which controls the purchasing, tracking and processing of meat products and is fully integrated into the RCS Merchandise Management system, Streetwise. Designed to manage both single and multiple sites, the butchery system manages head offi ce, warehouses, processing plants and EPoS to provide central control over each stage of purchasing, meat processing, storage, distribution and selling. Craig Black, Hugh Black & Sons director, commented: “The new system has been running for six months now and we are pleased with the results. We chose this particular solution against other competitors because we felt we would get a system designed specifi cally for our needs that would allow us to expand and provide more control throughout all stages of the processing to retail sales.”
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