24 EPOS, DIGITAL SIGNAGE AND INSTORE TECHNOLOGY


H&M SETS NEW RETAIL DISPLAY STANDARD


The new H&M store Parisian fl agship store is setting new standards in retail entertainment using ten 103-inch professional plasma displays from Panasonic. The displays are all supported on lifting


systems, which allow them to cross the different fl oors both horizontally and vertically drawing passersby in from the street to the store. Each screen shows moving images or videos of models showcasing the collections. Architect, Jean Nouvel set out his vision


for the store: “I imagined sliding plasma screens, which will project videos of the latest guest designer or H&M collection, for example. These screens will walk along the front of the store, and also move vertically. I wanted a huge range of possibilities and I knew the 103-inches Panasonic plasma screens would give me this freedom to make my ideas a reality. The inside of the store can be customised up to stands, carts, shelving and even lighting, which makes everything fl exible and open for surprises.” Even though the store is set 15 metres back from the traffi c of the Champs- Elysées, it can still be seen by passersby on the street. On one side of the front window, there are moving images of models on a 103-inch plasma display tracking three levels from the basement to the ground to the fi rst fl oor and back. The central window space is separated from the others by the stores main entrance, where two screens streaming vertically set at right angles to one another. Once inside the store, 103-inch displays


line the fl oors moving in four different directions. Another is set on the back of the lift, and the rest are behind the windows and cover the whole width of the fi rst fl oor. In addition to the plasmas, there were also four smaller LED screens installed to hang over the galleria entrance. Karl-Johan Persson, H&M president,


said: “The focal point of the store is visible from outside and within through the large screens, which create a moving story from the sidewalk.”


RETAIL TECHNOLOGY MAY/JUNE 2010 U


pmarket Hong Kong lingerie store Bubies has pushes the boundaries of conventional retail lighting to


create the ultimate sensory experience in its fl agship store’s recent redesign. In addition to the aesthetics of the installation, Bubies creative director, Nick Chau, was keen to ensure that the products used within the redesign supported the company’s strong sense of corporate social responsibility.


Alongside the Leadership in Energy and


Environmental Design (LEED) accredited wallpaper and zero toxic emission paints, Bubies chose to use Megaman’s range of LED refl ector and CFL lamps, for its environmental management approach product development to disposal and recycling.


Together with strong environmental credentials, the Megaman lamps also had to create visual drama throughout the store and changing areas, provide excellent colour rendering and minimise any risk of heat and UV damage of the items on display.


The high performance of Megaman’s


LEDs, combined with the creative fl air of interior designed Atelier PplusP, has led to a groundbreaking lighting scheme at Bubies, which has also reduced the store’s energy consumption from lighting by 80%. In addition, using thermal conductive highway technology (TCH), Megaman said its patented LED lamp design results in longer- lasting lamps with high lumen maintenance, enabling the availability of up to 90% of initial lumens at the end of the lamp life.


JD SPORTS MONITORS FOOTFALL


JD Sports is using forensic footfall technology to manage instore processes more effectively and drive sales. The data and derived from Nedap Retail’s technology enables the retailer to not only


move staff, stock and marketing and promotional materials to maximise sales conversion rates, but to reduce the risk to instore investment by providing more scientifi c and informed intelligence on whether to open, relocate or refurbish stores with potential to improve their performance. “Footfall was the key missing ingredient to our understanding of store performance.


It is now fi rmly established as a credible and powerful tool, providing key information to infl uence and improve the decision making processes across a variety of disciplines,” said Alastair Browne, JD Sports Fashion site research and development manager.


LINGERIE STORE LIT TO PERFECTION


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