20 EPOS, DIGITAL SIGNAGE AND INSTORE TECHNOLOGY
PETS CORNER ADOPTS LED ECO LIGHTS L
ED Eco Lights has clinched a deal to supply LED lighting in all new and existing Pets Corner stores throughout
the UK. The various different types of LED lights
specifi ed for the stores are all included in the company’s recently launched Goodlight range. Pets Corner is a chain of premium quality
pet stores. It currently operates 63 stores based in garden centres, supermarkets and owned sites, but plans to expand to 200 stores, with scheduled openings of up to 15 stores each year. “As a company, we are committed to an
environmental policy based on sustainability, waste recycling and carbon reduction,” said Dean Richmond, Pet Corner chief executive. “Our decision to install 100% Goodlight LED lighting throughout our chain of stores is a major part of that policy.” All new stores will be fi tted with the LED lamps supplied by LED Eco Lights as part of the company’s wider green objectives. The three most recently opened stores featuring Goodlight lighting systems are located at Keston in Kent, Haywards Heath in West Sussex and Weybridge in Surrey. In addition, lighting in all existing stores will be upgraded
to LED as part of an ongoing refurbishment programme.
With the launch of the Carbon Reduction Commitment (CRC) Energy Effi ciency scheme last year, many businesses are looking for more effi cient and cost-effective light sources. The lighting specialists said retrofi t LED lights offer a longer lifespan, very low power consumption and can provide dramatic cost savings – typically consuming around 70% less energy than a normal fl uorescent tube, with no reduction in lux levels or lamp starter or control gear for low maintenance.
PANASONIC ROLLS OUT INSTORE AR CAMPAIGN
Panasonic is building on the success of its recent Lumix G3 ‘Small Camera, Epic Shots’ augmented reality (AR) Aurasma-enabled print campaign by rolling out similar point-of-sale (PoS) promotions to over 1,500 UK stores. The new Lumix G3 campaign puts Panasonic’s latest compact system camera in the hands of two professional UK photographers in different locations in the US. Consumers with iPhones can download Aurasma Lite from Apple’s App Store, point the device at the participating PoS and the static photographic image is instantly animated with rich video shot for the campaign. Consumers can click their device screen during or after the video to be directed straight to the Lumix Lifestyle website, showcasing the campaign. Stores participating in the campaign include Best Buy, Comet, Dixons Travel, Jessops and John Lewis.
John Dixon, general manager of brand communications at Panasonic, said: “Aurasma has breathed interactive digital life into our print campaign, allowing us to engage newspaper and magazine readers with the sort of rich, interactive media content that until now has only been available through our website or our television advertising. “When Aurasma technology was introduced to us by our creative agency Brave, we immediately recognised that this was a natural fi t for the Lumix G3 campaign – both are about fundamentally seeing the world in a new way – and we look forward to building on this creative partnership in future campaigns.”
RETAIL TECHNOLOGY JULY/AUGUST 2011
Richmond added: “We are already beginning to see major cost and maintenance savings so it’s not only a sensible environmental decision but also a shrewd fi nancial move.”
CARPHONE WAREHOUSE BUILDS ON REMOTE CONTROL
The Carphone Warehouse has been using digital signage instore since 2009 (Retail Technology May/June 2010). Dave Newman, Carphone
Warehouse channel platform manager, updated Retail Technology: “We now have over 2,500 displays within our estate in the UK. We are using the very latest technology, from 3D displays to touchscreens to enhance the customer experience while instore.” Newman explained that, having a digital signage solution within the store estate gives the retailer the ability to deliver easily updated and tailored multi-platform messaging. “Using CentraStage to remotely manage our digital signage has enabled us to manage a massive direct marketing estate with minimal labour costs. “At the click of a button we can
deploy a new message out within minutes. And it enables us to tailor each message for either a single machine or group of machines through the profi les or fi ltering facility.”
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