10 EUROPEANNEWS
SHOPPERS CHECKOUT CARBON FOOTPRINT
TRAVEL OPERATOR OPTIMISES CUSTOMER JOURNEY
ustrian travel and destination marketing company, Tiscover is using application performance management technology to monitor and optimise its customer’s online experience. As part of the hotel reservation
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system provider, HRS Group, technology is plays a crucial role in the delivery of Tiscover’s two business units. Its Alpine Portal offers information
A cloud-based carbon footprint awareness initiative has been developed for three E.Leclerc hypermarkets in France. Developed by environmental impact agency Greenext, in association with global shopper and marketing insight consultancy SymphonyIRI Group, SymphonyIRI’s Infoscan database provides details about more than 500,000 fast moving consumer goods (FMCG). A carbon profi le is created using this database that includes key environmental measures on products, from origin to consumption, including where the product is made, where the contents come from, the type of packaging used and how waste materials are treated.
The CO2 equivalent score feeds into E.Leclerc’s electronic point- of-sale (EPoS) system so that it can be mapped against customers’ purchases and displayed on the till receipt [pictured]. Thomas Pocher, who runs
the stores, based in Templeuve, Wattrelos and Lille, said: “Our customers are positive about this scheme and are making some product substitutions that will make a difference to their carbon footprint.”
RETAIL TECHNOLOGY JULY/AUGUST 2011
on regions, ski resorts, lakes and rates for 25,000 holiday resorts, as well as property sales. Tiscover Destination Marketing offers bespoke accommodation websites for tourism and accompanying back-offi ce accounting systems. “How fast pages are loading in applications for the end user is most important for ensuring the central online systems, like the booking systems and portal applications, are meeting business requirements,” Peter Starzacher, Tiscover chief technology offi cer told Retail Technology.
The company’s Java Enterprise Edition (JEE) based IT infrastructure had to support 11.4 million visits and 63 million page views in 2010. More robust monitoring capabilities were needed to support such traffi c and specifi cally integrate a number of existing IT system component monitoring tools. “It is essential that we can guarantee the usability and availability of our online services for our customers, so they can
trust that they will be able to use them in a fast and effi cient way,” Starzacher added. In May 2011 Tiscover adopted
dynaTrace 4 to monitor actual user experience metrics, and not just average response time server-side monitoring, but also details per server or service component, where fragmented charts and tools previously limited the IT team’s responsiveness.
Starzacher said monitoring with
dynaTrace 4 now allows for the quick identifi cation of performance degradation and root cause analysis down to application specifi cs in web, application server or database layers. DynaTrace also provides aggregated detailed monitoring of users’ page load times, server response times and database transactions, as well as with different characteristics, such as browsers and bandwidth. In addition, it gathers web analytics data with performance intelligence and search on all click paths. While Tiscover has delivered the
objective of assuring customer service and user experience levels, Starzacher noted that there have been added benefi ts. “The business particularly likes a map dashboard that highlights geographical spread of user experience and location- based performance because it gives a good overview of where the most important source markets are located,” he added.
DIXY ENHANCES STORE
AND LOYALTY OPERATIONS Russian grocer DIXY has selected Retalix’s point-of-sale (PoS), store management and loyalty solutions to enhance its customers’ shopping experience across multiple touch points and channels, and to deploy a next-generation loyalty and promotions system to increase customer retention and spend. DIXY is among the fastest-growing food retailers in Russia. Operating more than 950 stores across the country, DIXY plans to expand to more than 1,000 stores by the end of 2011. Retalix solutions will be rolled out estate-wide throughout 2011 and 2012. Alexey V. Victorov, chief information offi cer of DIXY, said: “We selected Retalix’s
proven PoS technology – which is fully integrated with one of the most advanced loyalty and promotions solutions available – and we expect the combined solution to be used to differentiate our brand, increase customer retention and spend, and help us achieve our growth plan in Russia.”
◆ The Direct Group Germany is expanding its multichannel strategy with Heiler Software. With the
expansion of the central product information management (PIM) platform, the Media Club and direct marketing company will supply its future web shops, catalogues and retail stores with the latest product launches.
◆ Kipoint, a 100- store chain that is part of the Italian Post Offi ce Group, has adopted aKite from Bedin Shop Systems, which is the fi rst point-of- sale (PoS) and instore software- as-a-service (SaaS) system designed to take advantage from Windows Azure platform.
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