MULTICHANNELNEWS 11


MULTICHANNEL RETAILERS KEEP CONSUMERS SPENDING R


etailers French Connection, Urban Outfi tters and Play.com have all chosen Webtrends Optimise,


Analytics and Visitor Data Mart (VDM) to manage their social, mobile and web presence, and measure the performance of their online marketing campaigns. The latest additions to


Webtrends portfolio of retail


customers join AllSaints, ASOS and Jack Wills; High Street chains Waterstones, Bhs and HMV; and supermarket giants Morrisons and Sainsbury’s. Nick Sharp, Webtrends regional vice president and general manager, said: “Retailers have to closely analyse how consumers interact


with their brand and marketing campaigns to ensure they are meeting, and where possible, exceeding consumers’ expectations.” Webtrends has just launched


Analytics 10, featuring a new, more intuitive user interface and enhanced capabilities for data insight across digital channels.


LANDS’ END TAKES E-COMMERCE INTERNATIONAL


Lands’ End has selected the software-as-a-service (SaaS) Demandware Commerce platform to support its multi- country business model in Austria, Germany, France, UK and Sweden. The multichannel retailer needed to fi nd an e-commerce partner who would be able to support our immediate


business needs and long term goals, according to Steve Cretney, Lands’ End chief information offi cer. Lands’ End tested the capabilities of Demandware’s on-demand commerce platform by building a site for the Sweden


launch before committing to a global expansion. During the pilot project, Lands’ End evaluated how effective Demandware was in meeting response time, site compatibility requirements with Lands’ End integrations, and overall user experience. The pilot implementation began in July of last year and went live in October 2010 – after only three months. Cretney added: “The launch of our Swedish site proved that the Demandware Commerce platform and the cloud- based model would support and allow for the quick deployments we were looking for to support our business goals. With Demandware, our team is able to easily launch multiple sites.”


Fast-growing online jeweller Gemondo has entered a multi- product partnership with e-commerce platform provider ChannelAdvisor. The partnership will see Gemondo


use four of ChannelAdvisor’s modules; Marketplaces, Comparison Shopping, Paid Search and Webstores. Based in the UK and operating online since 2006, Gemondo has grown into a mid-sized retailer stocking over 5,000 pieces of individual jewellery.


GEMONDO PARTNERS FOR ONLINE GROWTH John Martin, Gemondo


e-commerce manager said that using all of the ChannelAdvisor solutions would help the company manage its e-commerce activities more effi ciently and online resources more effectively using one centralised, integrated platform. “We were searching for a solution that would allow us to easily scale our presence online across various different channels – driving both traffi c to our


website and converting on online marketplaces,” he said.


ChannelAdvisor will automatically


distribute Gemondo’s inventory, automate post-sale activities, optimise data to improve visibility, track buyer behaviour and manage keywords across all channels. Using the software has enabled the online retailer to manage all of these activities and list over 5,000 pieces of jewellery across multiple channels with just fi ve members of staff.


◆ Specialist UK electrical merchant Dixons Retail recently announced that its online subsidiary Pixmania has signed an agreement with Carrefour to develop its non-food internet offer. Under this agreement, Pixmania will design and deliver a multichannel website in a number of European countries for Carrefour’s non- food offer, using its market-leading ‘E-merchant’ platform.


Advanced Systems - Cloud Technologies - On-line Settlement - Contactless Payment


Management - Margin Control - Business Analytics - Loss Prevention


Automation


- Promotions and Vouchers - Cash Management - Central Replenishment


ACCORD® - SUCCESSFULLY DRIVING OVER 2000 UK STORES JULY/AUGUST 2011 RETAIL TECHNOLOGY


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