EPOS, DIGITAL SIGNAGE AND INSTORE TECHNOLOGY 21
OUTDOOR STORE EPoS TRANSFORMS BUSINESS
O
utdoor multichannel retailer, Escape2 has improved key business processes using
LightSpeed electronic point-of-sale (EPoS) and e-commerce systems.
Escape2 has been using Lightspeed since
2008, when it decided to upgrade from a legacy DOS-based systems. After a few weeks of set-up and transition, it started using LightSpeed for invoicing and ordering, and had its fi rst orders through Lightspeed Web Store in November 2008. Russell Coleridge, escape2’s IT, store and mail order manager, explained: “Our previous DOS-based system was terrible – not user- friendly, slow, complex to learn and use, and in the end had quite a few complex errors and technical problems. It got to the stage that whenever it was ‘fi xed’ by the software supplier, new errors would appear. “At that stage we also had a separate
Windows based e-commerce solution (run from a completely separate PC), which worked pretty well, but was not linked to our EPoS system at all – hence we had no stock control, invoicing was laborious and so on.”
Coleridge said the switch to LightSpeed has made a dramatic difference to how Escape2 runs its business. “Simple tasks like generating purchase orders and inputting deliveries were previously an almost full-time job in a back offi ce,” he said. “They can now be done in a few minutes right on our main till on the shop fl oor.
“The change to LightSpeed Web Store has meant that stock levels on our e- commerce website are virtually live (we have them updated every hour), and orders are automatically downloaded onto the till, ready to be invoiced.” The result has been savings in the manpower needed to run the store. “We have experienced a natural wastage of staff over the last few years and found that we simply have not needed to replace ‘back-room’ staff – for a small business like ours, this has obviously lead to some big savings.” Coleridge concluded: “LightSpeed has
continually added improvements and new features to both products. Knowing that the system will easily expand with the business (more tills or additional retail locations) is very reassuring.”
MULBERRY EPoS SUPPORTS GLOBAL EXPANSION
Luxury fashion and accessories retailer Mulberry recently selected Torex Retail- J electronic point-of-sale (EPoS) software to support its international growth and expansion. Mulberry is growing rapidly and selected Torex to support its international store expansion, due to its scope and product capability. The retailer needed a solution that would provide a single central point of management for a global operation, ensuring a consistent customer experience across all countries that extended to cross-channel commerce. Torex Retail-J will provide a fl exible, simple-to-use solution that gives staff the tools to
deliver the best customer experience. With a platform to support further geographical growth, streamlining all PoS operations regardless of the region, Mulberry is in a position to open new stores internationally, while maintaining a single central point of management.
Richard Cunningham, group head of IT at Mulberry, commented: “Our customers
expect a fi rst class shopping experience. Torex has demonstrated strong international capability to support this.”
CACHE-CACHE DEBUTS TWEET MIRROR IN ITALY
The Tweet Mirror, the revolutionary interactive mirror by Nedap Retail, is continuing its adoption across Europe with its debut in Italy. Cache-Cache, a fashion brand in the French Groupe Beaumanoir, recently premiered the interactive mirror at its boutique in the Milanofi ori di Assago shopping centre in Milan. “With its attractive design and
intuitive interface, the Tweet Mirror offers added entertainment value to our stores,” said Paola Pagliaro, marketing manager of Beaumanoir Italy. “The Tweet Mirror perfectly refl ects the sparkling and joyous mood of our brand: it’s original, it’s innovative and it reinvents itself every day. “Today’s consumer wants to be in control of his choices and is constantly looking for new ways to enjoy shopping: amusement, games and sensory experiences. We’ve decided to use the Tweet Mirror to explore new ways of communicating. We feel it offers our customers an interactive communication platform that creates real involvement, while combining socialising with entertainment.”
Using a touchscreen and internet connection, the mirror enables the consumer to instantly send photos to their social network.
JULY/AUGUST 2011 RETAIL TECHNOLOGY
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