This page contains a Flash digital edition of a book.
Becoming More Member-Centric


By Lyn Nelson, CEO/Executive Director The golf course reno-


vation project for Poppy Hills is progressing nicely, with the permit offi cially submitted for review. The permit processes can be complicated, especially in the coastal zone where Poppy Hills is located. We should hear back from the planning department in mid-July for feedback on the project to


determine our next steps. Members can keep up-to- date on the project via ncga.org. Speaking of members. . . I am pleased to announce a new addition to the NCGA staff, Jeff Burgess. Jeff ’s title is director of operations and membership programs. His primary focus is to engage and assist in all areas of


membership growth and retention to improve the services and benefi ts of being an NCGA member. We are fortunate to have him join our team. To support Jeff ’s efforts,


we have restructured and added two employees to this department to provide better service for our members and member clubs. This restruc- turing is not adding more overhead, it is taking the exist- ing staff and making it more member-centric. Why? Be- cause we need to assist clubs in recruiting more members and one of the ways of doing that is by providing a “tool kit” full of great ideas on tourna- ment formats, communication ideas and ways to promote your clubs to prospective members in your area. Don’t be too surprised if


you are a club administrator and your phone rings. . .we will soon reach out to you for feedback on how we can be a better partner in growing your club and will solicit ideas that will help improve our support of your efforts. If you would like to offer suggestions, please do so by e-mailing me at lnelson@ncga.org. We have several new


programs under development that we will launch this fall through the spring of 2012 that we hope you will enjoy. The intention is to make your “Green go Further” and to enhance the enjoyment of the game.


Golf is fun, healthy, social and meant to be shared. Enjoy!


2 / NCGA.ORG / SUMMER 2011


NCGA GOLF


Editorial, Advertising & Business Offi ce 3200 Lopez Road/P.O. Box NCGA Pebble Beach, CA 93953 831/625-4653 Fax: 831/625-0150 Internet Address: www.ncga.org E-mail: ncgainfo@ncga.org


Communications & Magazine Fax: 831/622-0560


Course Rating & Handicapping and Membership Fax: 831/622-0549


Rules & Competitions Fax: 831/622-0580


Poppy Hills Golf Course Golf Reservations: 831/625-2035 Fax: 831/626-5421


Administration: 831/625-1513 Golf Shop: 831/622-8239


Poppy Ridge Golf Course Golf Reservations: 925/455-2035 Fax: 925/455-2020


Administration: 925/447-6779 Golf Shop: 925/456-8202


Editor and Publisher Hilary Heieck


Assistant Editor Scott Seward


Editors


Spencer Sorensen Katie Stoeckle


Art Direction & Production Great Graphics, Laurie Lee


2011 Publication Dates Fall Edition .......................Oct 13


Photos in the magazine: Hilary Heieck, Scott Seward. Cover photo: Joann Dost. Some photos supplied by featured golf courses and credited when necessary. For rates and space information for the above


publication, please contact the NCGA offi ce (831/625-4653) or Western United States—Tom Black, 301 East Ocean Blvd., Suite 300, Long Beach, CA. 90802 (562/590-5143). NCGA Golf Magazine (ISSN-1524-4385) is pub-


lished quarterly by the Northern California Golf As- sociation, 3200 Lopez Road, Pebble Beach, 93953. All rights reserved, including right of reproduction in whole or in part in any form. Members pay an an- nual subscription fee of $1. Printed in U.S.A. Please send change of address notice on Member Change form (available at your club). Periodical postage paid at Pebble Beach, CA and additional mailing offi ces. Adver- tising contained herein does not constitute endorsement by the Northern California Golf Associa- tion. POSTMASTER: Send address changes to NCGA Golf Magazine, P. O. Box NCGA, Pebble Beach, CA. 93953-1157.


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