INDUSTRY COMMENT
KATHERINE HOBBS Product manager, Caribtours “Trinidad & Tobago are ideal for those seeking a different
holiday – not necessarily five-star luxury but kicking back, relaxing and feeling the heartbeat of the Caribbean. "Exploring is a must, to see tropical flora,
birds, turtles and Argyle Falls. Foodies will not be disappointed: the local dishes are a melting pot of Creole and Indian flavours.” See Trinidad & Tobago feature, page 24
ELISABETH HAKIM Senior UK markets coordinator, PromPeru “There has been a lot of new
top-end product in the Sacred Valley in recent years – not just hotels, but experiences too. The majority of new tourism developments have been in the south of Peru, but we’re taking steps in the north too. Over 50 per cent of UK visitors use a travel agent, so agents need to be confident when selling Peru.” See Cusco & Sacred Valley Peru feature, page 26
STEVE HARTRIDGE EDITOR
welcome P
TO SELLING LONG HAUL
utting the word out that you have redesigned your website to make it even more all-singing and all-dancing is perhaps a task best recommended for a slow news day.
But we’re so excited about the changes we’ve made to our Selling FOLLOW US ONLINE!
facebook.com/sellinglonghaul twitter.com/sellinglonghaul
Long Haul website that I’d like to use this column to explain what we’ve done – but don’t worry, there are no extended features on the subject inside! Firstly, we’ve reined in the content and simplified the navigation tools. In short, the new design is easier to use. We know that agents in a hurry to clinch their next booking don’t want mountainous content and reams of click-through options. Instead, they are looking for bite-sized tips, advice and inspiration that makes a difference to selling more long haul holidays, short breaks and cruises. The content is largely drawn from our stable of magazines and turns the attention on key selling tips from industry experts – with a new tip added every day to inspire your sales! It also includes details of our competitions, so check regularly for a chance to win. Take a look at
www.sellinglonghaul.com and let us know what you think. After all, we designed it for you!
sellinglonghaul .com
PHOTO BY JAMES PORTO “A SENSATION!” —TIME Magazine
1.800.BLUEMAN
BLUEMAN.COM NEW YORK
BOSTON CHICAGO LAS VEGAS ORLANDO NATIONAL TOUR Appearing exclusively at sea onboard
www.sellinglonghaul.com • Date 2011 07
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