Feature: Traveller Tracking
Safety STEPS
Corporates are fi nally taking notice of traveller tracking tools, but are they making the most of the technology on offer, asks Linda Fox
THE past 12 months have conspired to make life as difficult as possible for the business travel community. The combination of snow across the UK, civil unrest in the Middle East, the earthquake in Japan and a second Icelandic ash cloud in May have sharpened the focus on traveller tracking. Corporations are not only thinking about the technology solutions they need in place but also what strategy they build around that. “It’s about backing up the technology by making sure your employees know the policies and procedures. The technology is a complement to their strategy and how that is integrated into the corporation,” says Steve Elliott, product manager at Travelport, which offers a Journey Reporter tool to help monitor
and track travellers' whereabouts worldwide, in real time. The Eyafjallajokull ash cloud in 2010 is widely credited for being the catalyst for driving awareness of the need for traveller tracking. While the Corporate Manslaughter Act of 2007 made most businesses aware of their legal obligations to employees' wellbeing, it did not necessarily make it a priority for them. The most valuable lessons learned have been through dealing with real incidents, and companies are now seeing that it is as much
about the practicalities as the technology. “It’s all very well having a traveller tracking
“Corporations are not only thinking about the technology solutions they need in place but also what strategy they need to build around that”
system but you have to know how and when to use it. What companies need to do is start thinking about risk mitigation and incident response and have a basic plan in place,” says Matthew Judge, director of the Anvil Group, a specialist in crisis avoidance. What Judge and other experts
in the area have witnessed in recent months is increased take- up of traveller tracking tools and traveller itinerary solutions, alongside increased demand for help with the whole crisis management strategy.
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