Welcome A
empowerment. We launched the Carbon War Room in 2009, an independent non-profi t, to provide business leadership on the commercial opportunity of reducing carbon today.
shipping – how they are helping accelerate the uptake of clean technologies in the sector, and how this links back to our vision at Virgin Unite. Shipping transports 90% of the world’s goods and continues to grow at pace. By unleashing the power of cleantech entrepreneurs in the industry, Carbon War Room wants to help reduce the billion tons of carbon dioxide emitted at profi t, creating a prosperous and healthy future for all. The fi rst step is to provide indicators to the market. Thanks to Carbon War Room, an ‘A-G’ effi ciency index is now available to the shipping sector (see page 26). Let’s now encourage retailers, shippers and ports to act on these, and other sustainability indicators. Let’s demand ‘A-Grade’ ships to transport products cleanly and more cost eff ectively – and let’s accelerate the deployment of cleantech solutions in shipping.
Jean Oelwang,
CEO Virgin Unite and executive board member Carbon War Room
This month’s edition of CCW focuses on Carbon War Room’s operation in ocean
t Virgin Unite we incubate global leadership models to address confl ict, carbon reduction, disease and economic
03
Creating Climate Wealth
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WWW.CARBONWARROOM.COM ISSUE 02. JUNE 2011
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