08 EUROPEANNEWS


IRISH PHARMACY CHAIN PRESCRIBES NEW IT SYSTEMS


Sam McCauley Chemists, the €80- million (£70m) Irish health, beauty pharmacy chain, has selected K3 Retail to help it drive its multichannel retail strategy forward.


The UK Microsoft Dynamics NAV


software-based provider will deliver an integrated system bringing together the pharmacy retailer’s stores, online and head offi ce operations, and covering electronic point of sale (EPoS), e-gift and customer loyalty systems, as well as a new customer website and central management systems delivering merchandising, warehousing, fi nance and business intelligence. Paul Maher, Sam McCauley


Chemists fi nance director, said: “As we have been selected as one of the top 25 best-run businesses in Ireland for each of the last three years at the Deloitte Best Managed Company Awards, we want to retain our leading edge and the K3 multichannel solution will help us keep ahead of our competitors. “We have very clear and focused


objectives; growing sales with a total focus on our customers and their shopping experience whilst carefully managing stock and driving effi ciency in our business – the system will help us in all of these areas and we see a fantastic payback on our investment. We also want to deploy the latest marketing and CRM [customer relationship management] techniques to enable us to expand sales of our beauty products and services in our beauty salon business.


Sam McCauley Chemists is


targeting increased profi tability to help expand and grow its business during challenging times in the Irish economy.


NETHERLANDS CHAIN GOES FOR SELF-SCANNING


U


K company Clarity Commerce Solutions has supplied a mobile self-


scanning solution to Netherlands- based supermarket brand C1000. Driven by Clarity’s ClarityLive


for Retail software, the ‘ScanGemak’ system makes the shopping experience easier and quicker for C1000 customers, who can scan and pack items as they shop, and manage their own payments. The C1000 ScanGemak solution uses Motorola handheld scanner units and Wincor Nixdorf payment kiosk hardware. To use the ScanGemak system, C1000


customers use a personal card to register their arrival at a store and automatically receive their allocated mobile scanner unit. They then follow simple instructions on their mobile scanner as they shop, scanning and packing their items directly from the store shelf.


Special offers and savings are


featured on the customer’s mobile scanner unit screen, so they see this information as they make purchase decisions, instead of when they reach the checkout till. The Clarity system also speeds up the self- checkout process and increases store throughput capacity, reducing queues and waiting times at the checkout. Clarity managing director, Michel de


Beer, said the C1000 chain is already using this solution in two stores, and plans to extend it across eight further stores this year.


McDONALD’S POLAND SIGNS UP MOOD MEDIA


Mood Media has been appointed to provide the 258 Polish McDonald’s restaurants with integrated audio solutions. The in-store media specialist will broadcast its exclusive Ear Candy music


repertoire through its state-of-the-art audio systems across McDonald’s restaurants.


In addition to the music content, Mood Media will also supply end-to-end audio solutions to all new McDonald’s restaurants, including loudspeakers and amplifi ers.


Dominik Szulowski, corporate affairs manager at McDonald’s Poland,


explained: “Our aim is to create the best possible comfort, modernity and convenience for our customers. In our opinion, a tailored music service is as important as suitable colouring or restaurant lighting. We are hoping that thanks to the music delivered by Mood Media, our guests will feel even more comfortable while visiting a McDonald’s outlet.”


ATRAPALO ENLISTS MULTICHANNEL MARKETING SUPPORT


Spanish lifestyle and travel website Atrapalo has awarded multichannel marketing specialist Epsilon International a multi-year international email marketing agreement after a competitive pitch process. Epsilon will provide a range of services, including the development of bespoke email-led integrated solutions, using a number


of insight, delivery, measurement and analytical tools to manage the 15-20 million emails Atrapalo sends out every month. Adrián Müller, Atrapalo email marketing manager, said: “Epsilon has a global footprint, which is bolder than many of its competitors and vast experience, support and confi dence. With a new strategy in place, we’re confi dent we’ll achieve our growth aspirations in the wider European market.”


RETAIL TECHNOLOGY MARCH/APRIL 2011


◆ Since April, users of LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the internet and sending DVDs by post, can use the Facebook ‘Like’ function to promote its 67,000 titles and actors directly through LOVEFiLM.com, increasing traffi c from Facebook by 300%.


◆ A decade after exiting France, Marks and Spencer will open a new shop in Paris this November, alongside a chain of its Simply Food shops across the city. It will also launch an e-commerce website that will mark the fi rst time the retail chain has launched a foreign language online offering trading in Euros.


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