NEWS 07


PUBLIC CLUELESS ABOUT CONTACTLESS


Secure card payments specialist The Logic Group has, via a 1,000-consumer survey, revealed the nation is confused about contactless payments. One in fi ve thought a contactless


transaction was a payment made online and 18%, a payment where no human contact is involved, like using a ticket machine. Cash was most defi nitely King for


the British shopper, and for items under the value of £10, the majority of shoppers (80%) would regularly choose to pay by cash, followed by 39% opting for debit card and a quarter (25%) choosing credit card. Perhaps surprisingly 6% still choose to check out using a cheque, and only 3% would opt for contactless. Mark Kusionowicz, The Logic Group


marketing director, said: “It’s estimated that UK consumers make 22 billion cash payments a year, worth a total of £266 billion. However, over 80% of these transactions are for purchases of less than £15. This represents a huge opportunity for a cash replacement solution that is faster, more convenient and more secure than notes and coins – and the emergence of contactless offers this. However, there is clearly some work to be done in the industry to educate consumers not only to the benefi ts of contactless but also to what a contactless payment actually is.” One of the key benefi ts of contactless payments is reducing queues at checkouts, which was still the most irritating element of the payment process for shoppers, with over half (51%) of respondents expressing frustration caused by queues. Other shoppers taking too long to pay came in a close second (45%), followed by a third (34%) of consumers that were exasperated by self-service checkouts taking longer than traditional checkouts. A quarter (24%) of respondents bemoaned card payments being rejected through no fault of their own and nearly a fi fth (17%) struggled to remember their PIN codes.


HARRODS SHOWCASES INTERACTIVE DISPLAY


◆ Westfi eld shopping centre has adopted Nedap Retail’s Tweet Mirror. Customers trying on outfi ts can use its camera and touchscreen technology to send snapshots of themselves to friends via email or Twitter. The West London retail outlet featured the Mirror at The Big Fashion Wardrobe, a week- long fashion and beauty event.


displays as part of the store’s new promotion celebrating all things Swiss. The display enables consumers


T


to virtually ‘try on’ watches from both of Tissot’s Ladies and T-Touch men’s collection, and an interactive touchscreen has been designed to allow customers to engage with a wide range of Tissot watches.


issot is showcasing its new collections in one of Harrods’ iconic Brompton Road window


The Swiss watchmaker partnered with 3D and augmented reality experts at Holition, to showcase it range. Guy Cheston, Harrods director


of advertising, sales and sponsorship, commented: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in Harrods world famous window displays allows us to interact with customers in a new and exciting way.”


Bank Machine has launched its 300th fi ver-only ATM. Sited at East Croydon station in Greater London, it is set to be the busiest machine dispensing fi ve pound notes of the company’s entire network. The operator, which is the only one to offer fi ver-only ATMs since 2008, said the machines have proven popular with the public, with latest fi gures revealing doubled transaction numbers at key sites and more than half of the transactions at £10 or less. Ron Delnevo, Bank Machine managing director, commented: “We know that


our fi ver-only ATM customers are spending their cash in local stores. With the obvious fi nancial benefi ts for retailers in cash transactions, which avoid the hefty admin fees levied by card issuers, we know the growth of the fi ver-only ATM network will have the full support of the retail community.” The company now plans to have 400 machines installed by June this year.


◆ Giraffe, a modern world cuisine restaurant group, has recently employed a customer experience measurement (CEM) programme from Empathica to enable the chain to gain feedback from hundreds of customers each month across its 40 restaurants.


MARCH/APRIL 2011 RETAIL TECHNOLOGY


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