MULTICHANNELNEWS 11
SHOP DIRECT GROUP USES TAGMAN
Shop Direct Group, the UK’s biggest home shopping business, has appointed and implemented TagMan, a tag management and attribution system, across its entire portfolio of e-commerce brand websites. Tags are the pieces of code that are placed on web pages to enable online campaigns to be launched and tracked.
Shop Direct will also be able to de-duplicate: that is, optimise the commissions it pays to online partners like paid search and affi liate networks by being able to tell exactly which partner provided the click that led to a sale. Wrongly credited commissions cost online retailers at least £385 million of sales, according a TagMan study. Jonathan Wall, Shop Direct Group e-commerce director, commented: “First, we will be able to use new technologies with much greater freedom and without the pain of tag management that usually hampers the implementation of other systems. Second, we will be able to de-duplicate properly – allowing us to reward CPA [cost-per-acquisition] partners for their true contribution to sales. Last, the central insights team at Shop Direct can plan online campaigns against a single view of how off-site online marketing channels combine to drive sales. It’s a very powerful tool that the whole group is eager to begin using to its fullest extent.”
GOOGLE UNVEILS COMMERCE SEARCH 3.0
on offering a more interactive and engaging search experience for shoppers.
T New Google Commerce Search
3.0 features include faster Search As You Type (SAYT) and local product availability that displays products also available in a store nearby. Enhanced merchandising tools also allow retailers to create promotions that display alongside related search queries, designate banner areas, and set re-direct rules. And it introduces product recommendations, as part of its Labs development, to show shoppers what others viewed and bought.
Google Commerce Search customer
Bee.com sells DVDs, games, music CDs and other entertainment
he latest edition of Google’s search software for e- commerce websites focuses
products throughout Europe. It is the fi rst business-to-consumer (B2C) offering by MBL Group PLC, the largest UK entertainment distributor. Gian Luzio,
Bee.com managing
director, said: “We’ve used Google Commerce Search since
Bee.com launched last November. As a relatively new online retailer, it is crucial our customers can navigate the website easily and fi nd exactly what they need within the shortest amount of time possible so we don’t lose any business. Google is evidently an expert on search and the speed and accuracy of results delivered by the service have more than lived up to our expectations. I’m sure the recent innovations to enhance the Google Commerce Search product will be useful additions as we look for new ways to make
Bee.com more compelling and interactive.”
M-commerce solutions expert NN4M has unveiled an updated version of High Street retailer fashion Karen Millen’s successful iPhone app, introducing new personalisation features, video content, greater social media integration and multiple checkout options.
◆ Despite the precarious economic climate, data compiled by e-skills UK found recent demand for ICT labour and skills in the UK outstripped supply with the help of the retail sector. Skills among web designers, project managers and contractors with demonstrable skills/experience in .NET and C# were all cited by the Sector Skills Council for Business and IT report as being in high demand.
Advanced Systems - Cloud Technologies - On-line Settlement - Contactless Payment
Management - Margin Control - Business Analytics - Loss Prevention
Automation
- Promotions and Vouchers - Cash Management - Central Replenishment
ACCORD® - SUCCESSFULLY DRIVING OVER 2000 UK STORES MARCH/APRIL 2011 RETAIL TECHNOLOGY
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