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KITCHEN + BATH e Continued from p 41


on these areas so that the consumer and trade can have confidence that when they buy an American Standard product they are getting a great value, excellent product performance and desirable styles. Our product development commitment is to deliver ‘style that works better.’ We firmly believe that end users of our products should not have to choose between design and functionality – they can get both from us.


What is your biggest sense of accomplishment since being with ASB?


Devine: It would have to be that we 42


have successfully turned around the company so that the iconic American Standard brand will survive and continue to be part of our industry well into the future. We are also very proud of the transformation of our product line. In 2006, we were focused on high volume and low value products, and we didn’t do a very good job of servicing our customers. Today, we have successfully migrated to higher value price points because of our leading edge design and great product performance. For example, American Standard offers more WaterSense-certified toilets, capable of achieving maximum bulk removal scores for no-clog performance, than anyone else in the industry. You can check this at Alliance- forwaterefficiency.org. That means no clogs and no double flushes on a wide variety of styles and price points. I’m also pleased with our other


exclusive product innovations, including our Speed Connect drain for faucets that reduces labor time and hassle, and our patented EverClean systems for simplified care and maintenance of our plumbing products. We would encourage all of your readers to become reacquainted with the new American Standard Brands, and the extensive breadth and diversity


The American Standard Seated Safety Shower is a seated shower built to meet the needs of many people, including the elderly and disabled. It is among several multi-generational solutions on display, including expanded options of last year's award-winning FunBath tub conversion kit, a range of accessible walk-in baths, multi-function hand showers, and furniture available in a range of convenient heights and configurations.


of our product assortment.


To what degree is ASB immersed in green building? Explain. Devine: American Standard is


focused on developing design- oriented, performance-focused water efficient products that save water and money, and don’t require the consumer to trade off functionality for conservation. We have a wide variety of fixtures and fittings, styles, and functionality to meet the strictest green building codes. Our entire residential bathroom sink faucet line carries the Environmental Protection Agency’s (EPA) WaterSense- certification, and is lead-free to meet the requirements for both California and Vermont. We have a wide variety of WaterSense-certified showerhead options. We offer more WaterSense- certified toilets capable of achieving


the Maximum Performance (MaP) test score (1000-grams) than any brand in the industry, with both American Standard 1.28 gallons per flush (gpf) and dual flush models.


How is American Standard doing its part in water conservation? Please describe the alliances with water conservation associations. (WaterSense, GreenPlumbers, etc.)


Devine: American Standard is a leader in water saving products, and the obvious choice for those seeking style and performance with water efficiency. We have invested significantly on educating trade professionals, consumers and local water authorities on green and sustainable products through our commitment to The Nature Conservancy, our Responsible Bathroom Tour and the Green Education Foundation. We want everyone to understand the benefits of an upfront investment that will pay for itself over a reasonably short period of time and then continue to accrue cost-saving benefits over the long term.


Any new product offerings, incentives, etc. at the company?


Devine: This month at K/BIS, we are


The EcoSilent whirlpools save 45% on energy and are 50% quieter than previous whirlpools. The pump and motor are water-cooled, eliminating the need for external ven- tilation while also transferring the motor’s heat into the whirlpool water, helping to keep it warm. The EcoSilent whirlpool pump and motor have been integrated into a single unit, which all but eliminates the noise and vibration found in conventional whirlpools.


introducing a number of new products, but our biggest story is our multi- generational solutions: walk-in tubs and showers for people with limited mobility, bathroom furniture and sinks at heights for all comfort levels, plus a special FunBath conversion kit to make it easier and more comfortable to bathe toddlers. We also have some interesting multi- function hand showers that deliver a variety of showering experiences with


e Continued on p 44


phc april 2011 www.phcnews.com


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