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The second generation iPad fromApple Inc. costs nearly the same as the first generation device, according to IHS iSuppli, El Segundo, Calif. The 32-GB NAND flashmemory version of the iPad 2 equipped with the Global SystemforMobile Communications/high-speed packet access (GSM/HSPA) air standard carries a bill of materials (BOM) of $326.60.
The 32-GB version equipped with the
code divisionmultiple access (CDMA) air standard carries a BOMof $323.25. This compares with $320 for the first-generation 32-GB 3G iPad, based on pricing fromApril 2010, said IHS iSuppli.
Whenmanufacturing costs are added, the
cost to produce the GSM/HSPA version is $336.60, and $333.25 for the CDMA version.
The component and vendor selection in the second-generation iPad 2 nearly
Are long lead times
matches the original iPad, according to IHS iSuppli's teardown. The analysis also indicates that while the touch screen has beenmodified the LG Display appears to be the same, but the display and touch-screen subsystemcosts aremuch higher --$127.00, compared to themarket researcher's initial $95.00 estimate for the iPad 1, based on pricing fromApril 2010.
IHS iSuppli attributes the higher touch
screen costs to production yield challenges, which drove prices to bemuch higher than initially expected, and improvements in the touch-screen specs such as "more expensive glue to improve the efficiency/performance in the bonding, thinner Gorilla cover glass and amore detailed inspection process requiring additional equipment for optical and panel examination."
The A5 processor in the iPad 2 costs 75
percentmore than the A4 processor in the iPad 1, based on improvements in performance and inherent design changes, said IHS iSuppli.
The analysis also reveals that the iPad 2
uses an improved andmore expensive battery compared to the iPad 1. The iPad 2 battery costs $25.00, compared to $21.00 for the iPad 1. In addition, the iPad 2's battery ismuch thinner than the iPad 1's and uses three cells, rather than two. These batteries use special battery and power management circuitry, which is how Apple is able tomaximize battery lifetime while minimizing size and weight, said IHS iSuppli.
www.isuppli.com Touch screens in tablets to reach 60Min 2011
Touch-screen shipments for tablet (or slate) PCs are forecast to reach 60million units in 2011, according to DisplaySearch, Santa Clara, Calif. Themarket research firmforecasts total touch panels for tablet PCs to reach 260million units in 2016, up 333 percent from2011.
DisplaySearch's Q1' 2011 Touch Panel
Market Analysis update indicates that Apple will likely continue to account for the majority of tablet PC touch screens in 2011 and 2012, yet other brands could catch up in 2012 and beyond.
DisplaySearch says the touch-screen supply
chain is evolving differently in each region, based on variations in touch screen technologies and customer needs. For example, Taiwan suppliers are focusing on the overall value chain while expanding manufacturing capacity for touch panels.
In North America, Atmel, Synaptics, and
IDT have announced new controller IC products for projected capacitive touch screens. Touch controllers are seen as increasingly critical for touch solutions in
14 | April 2011
mobile phones and slate PCs, said DisplaySearch.
Japanese suppliers have struggled to
grow, due to the strength of the yen over other currencies; however, several Japanese suppliers, such as Gunze and Suzutora, are expanding capacity of their ITO film lines, said DisplaySearch.
www.displaysearch.com www.electronics-sourcing.com
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