Ticket only, register now at
www.es-live.co.uk
Sourcing ELECTRONICS Feeling social
Social networking websites are now an integral part ofmarketing so Digi-Key has established its own communities on sites such as Twitter, Facebook and on-line video hub, Youtube.
Followers of Digi-Key on Twitter can participate
in on-line contests and receive updates on the newest products fromDigi-Key.Winners of weekly contests receive prizes fromsuppliers such as Texas Instruments, CUI and CK Switches.
Alternatively, on Facebook purchasers can see
the latest news about Digi-Key, new supplier additions and information regarding the company’s attendance at tradeshows and sponsorship of major events.
Finally, Digi-Key’s Youtube channel is designed to provide visual
guides to the company'smost popular products and howto use them. 'Another GeekMoment' videos featuremembers of Digi-Key’s technical teamand take a lighter look at electronic components.
Listen in
Digi-Key values programming that brings important and informative ideas to themasses. As such, the company has sponsored numerous live webcasts and podcasts targeted at those
working in the electronics industry. Each live show features expert hosts and guests who work in the engineering field and addresses a variety of topics, fromthe danger of purchasing counterfeit products to the latest in lighting technology and advancements.
Digi-Key has established communities on Twitter, Facebook and Youtube
Larson explained: “The radio shows we have sponsored relay important information to engineers.We support the experts who wish to enlighten our customer base and introduce themto the newest
technologies which Digi-Key has available.” In the future, Digi-Key plans to continue this integration of
product and programming that speaks directly to engineers and electronic designers.With the company’s success in radio show sponsorship, social networking websites and the creation of TechZones and TechZoneMagazine, Digi-Key is building its reputation as a company built on service and run with the customer’s needs inmind.
www.digikey.com
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