Company News
Irwin Launches Biggest Ever Campaign For Merchants & Trade
Professionals IRWIN Tools has launched ‘CHALLENGE IRWIN’, its biggest ever campaign to engage both merchants and their customers, which will see hundreds of users win everything from IRWIN tool kits to a fantastic Nissan 370Z Sports Car
Under the strapline ‘Use The Best, Be The Best”, the competition launched at Toolfair Harrogate in March, with IRWIN challenging trade professionals to try their latest and greatest tools for a chance to win big prizes, before going on to incorporate more than 50 events at builders merchants and trade shows across the UK. The CHALLENGE IRWIN team will be on hand at each event, giving visitors the chance to get ‘hands-on’ by trialling some of IRWIN’s most popular and innovative hand tools and power tool accessories, such as the new EVO Universal handsaw, the Blue Groove Power drill bit or the Quick-Grip XP one-handed-bar-clamp, at specially constructed workstations and demo areas. Each event will also feature a set of unbeatable ‘one-day-only-offers’ on products, while those who wish to take it to the next level can take part in a series of challenges on each tool. These are designed to show off the product benefits by focusing on speed and accuracy, while also putting the skills of the tradesman to the test.
Reply No. 21
Terex AWP To Offer Terex Xtend™ Extended Service Protection Plans Now Available On Popular Genie®
Products
Aerial Work Platforms (AWP), a business segment of Terex Corporation (NYSE:TEX), now offers Terex Xtend™, extended service protection plans, on its complete line of self-propelled Genie® booms, scissors and vertical masts. All customers in Europe, the Middle East, Africa and Russia now have the opportunity to purchase twelve to twenty four months of additional coverage. “Terex Xtend™ adds an additional level of security to Genie® equipment investments and provides customers confidence that their equipment is protected for years to come,” said Phil Graysmark, Vice President of Sales, EMEAR (Europe, the Middle East, Africa & Russia).
The extended service protection plan is available on self-propelled access products currently covered by the Genie standard limited warranty. Currently, the Genie standard limited warranty provides two years of electrical and hydraulic components coverage and five years of structural coverage*. The extended service protection plan allows customers to purchase a predefined amount of additional electrical and hydraulic component coverage to enhance their period of coverage.
The extended protection period begins when the first standard warranty phase expires. For example, if a customer purchases a twenty four months extension, the customer’s total coverage would be four years of electrical and hydraulic components coverage and five years of structural coverage.
Reply No. 22
GYS Expand Again With Four New Appointments GYS Ltd, the French welding equipment and battery charger manufacturer, has announced that it has appointed 4 new personnel as the UK operations continue to expand in the UK market.
Neil White has been appointed Area Sales Manager, East Midlands. He brings with him considerable experience is sales and sales support within the tooling and automotive sectors. He lives in Leicestershire. Jenny Nightingale has been appointed Area Sales Manager, South West England and she also brings experience working with distributors in the industrial sector. She is based in Bristol.
Both these important appointments will be responsible within their respective regions for introducing GYS to new distributors and working with them to increase sales in the Tool shop, Welding, Agricultural and Automotive equipment distributor sectors for the complete range of GYS welding and battery charger products. Laura Howell has been appointed Marketing Assistant and will be responsible for the Company’s Marketing activities enhancing all communication materials through traditional and new media building the GYS brand and supporting distributors sales advertising, literature production, exhibitions, and media relations. Jack Rombach has joined as Warehouse Operator with responsibility to run the warehouse operations ensuring high levels of logistics service to GYS distributors.
Reply No. 25 22 ToolBUSINESS+HIRE
www.toolbusiness.co.uk
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