3D broadcasting special report
How to get started
You’ll need a desktop or notebook PC with:
• A discrete, 3D-capable NVIDIA GeForce graphics processor, such as the GeForce GTX 560 Ti or in notebooks a GeForce 400m or 500m series. Look out for ‘Made for 3D Vision’ stickers too. • A 3D Vision kit, which includes 3D Vision glasses, software and USB IR emitter.
• 3D Vision certified 120Hz monitor or notebook or a 3DTV, such as the Panasonic TX- P50VT20, and NVIDIA’s 3D TV Play software.
more and more 3D content and it’s vital that broadcasters and the film industry embrace this since media is consumed on so many devices now. Whereas before you relived your favourite cinema moments on the small screen at home, now you can record a 3D video on a pocket sized camera and share it with hundreds of friends at the click of a button.
The 3D community is vital to the uptake of 3D technology. By 2015 there will be 90 million 3D TVs, compared to an estimated 20 million in 2012 and about 75 million 3D PCs will be sold per year within five years. This all amounts to a lot of people craving 3D content. When you look at the adoption of HD I do not think there’s any doubt that gaming is one of the key drivers in creating a standard. Many consumers first experience with HD were tentative steps into an amazing new fantasy world on their Xbox 360 and similarly the first 3D experience at home for these same people will be a title like Call of Duty: Black Ops on their PC. It’s here that the film industry can stand to learn a lot from game developers. Primarily games work well in 3D because they are designed from the very start in their own 3D world ‘within’ a screen, systems such as NVIDIA 3D Vision simply unleash the Z- axis. It also helps that modern PCs are monstrously powerful beasts with graphics cards that can churn out 3D games at 1080P at well over 60fps. Vitally, nothing is being taken away from a gamer that is used to playing a full-HD game - 3D is simply added.
In film the experience should be similar. The best 3D films, such as Avatar and Tron: Legacy were always created with the medium in mind which results in a simply mind-blowing end product. Where 3D is added in post-production the results can sometimes be weak which dents consumer confidence. Part of the learning process is understanding how certain camera angles work better with 3D content. This was readily apparent in some early 3D sporting broadcasts where by the final of a multi-day contest the 3D coverage was consistently better. The regular release of quality 3D content, not just in games but for TV and film as well, will
play a major part in establishing 3D as an everyday entertainment option.
Broadcasters need to invest in 3D - the media landscape now has so many more outlets all vying for the consumer’s valuable time and 3D can be a great differentiator to ensure these consumers stay glued to your channel. This is even more crucial with a generation brought up on massively disposable media sourced from the web, much of it created by their peers. Moving several years into the future we’ll see 3D on mobile devices such as superphones and tablets and it’s important companies are prepared for the rapid change.
NVIDIA are well on the way to doing just that - the impending European launch of
uk.GeForce.com, a site dedicated to the consumer GeForce graphics chips that form the heart of the 3D PC, is already platform agnostic to ensure a great browsing experience wherever you are. The European site was coded using HTML5 which means the site is more accessible, users can browse on their smartphones, tablet, from their desktop or even from the comfort of their sofa on many of the new Internet enabled TVs.
There is a popular fallacy about a lack of 3D content available to the early adopters who do have 3D screens in place at home. Sites such as
3DVisionLive.com have been created to dispel these myths and bring international 3D enthusiasts together and, indeed, turn them into 3D evangelists. NVIDIA’s 3D Vision ecosystem offers the richest array of content available today with over 500 games supported, including blockbusters such as Batman: Arkhan Asylum, StarCraft II and Battlefield: Bad Company 2. Blu- rays such as Ice Age 3 and Disney’s A Christmas Carol, 3D photography and film support from the likes of Fujifilm, Panasonic and Sony and of course the 3D movies, photos and video files are all available on
3DVisionLive.com. Part of the excitement of the burgeoning community is knowing how powerful user generated content from the likes of YouTube can be. When a 3D video goes viral many are going to want to make sure they can view it as intended in full 3D.
www.ibeweb.com l march/april 2011 l ibe l 59
WILL HAPPEN IN VEGAS…
WHAT
…WON‘T STAY IN VEGAS
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