the connected world supplement special report Supplement sponsored by
Television has undergone several tremendous changes over the past few years. The continued digitalisation of TV and the launch of HDTV, 3DTV and new levels of flexibility and personalisation, including video on-demand, have continued to revolutionise the way we watch TV. This constant modernisation has meant that the television has been able to remain the central entertainment hub in the home. Alan Delaney, head of business development IPTV & Connected Home, Ericsson Solution Area TV, reports.
Second screen devices in the Connected World
take advantage of new technology in order to deliver a better service to its customers. Improved access to reliable, combined fixed and mobile broadband networks and the rise of multiscreen devices has enabled providers to discover exciting ways to deliver content to the consumer. The recent introduction of new
W
e all know that the television industry never stays still; it is constantly looking at where it can move next and how it can
Ericsson has created the IPTV Remote, a solution that offers a single interface enabling consumers to control live
broadcast TV, on- demand video, Internet video, photos, audio and any media stored on a personal computer or device with storage capabilities.
mobile touch screen devices offers providers a host of opportunities. They have the ability to deliver with a seamless television experience to the consumer wherever they go. Second screen devices, when included as part of an overall multiscreen solution, afford the consumer limitless possibilities for consuming content. It is already clear that as this market continues to grow it will inevitably lead to a multiscreen solution becoming a much more realistic, attractive prospect to consumers.
Viewers are already being offered hybrid TV solutions at home. Offerings of Internet sourced video alongside traditional television and VoD have become normal to many as part of an increasingly personalised TV experience. The introduction of second screen technology, however, allows providers to take this experience to the next level, giving the consumer increased freedom and choice.
Consumers now want to be free to watch television whenever they want, on the best or most convenient screen available to them, whether at home, in the office or when travelling. Incorporating new touch screen
34 l ibe l the connected world supplement march/april 2011 l
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devices into a multiscreen solution represents an opportunity to create a truly flexible and individual multiscreen experience.
Service providers are now aiming to deliver on the vision of ‘anytime, anywhere, any device,’ - a vision in which mobile devices will play a key role. We like to think of this concept as a connected world, where all of a consumer’s screen devices are linked together to provide a unified content service. It is important to remember that in order to make this offering a reality, all technical complexity - including rights management - must be made transparent to customers. In an ideal connected world, consumers will only have to pay once for content they can then watch in multiple locations and enjoy the convenience of a single bill for all their video usage with an offering of a single point of authentication and a common user ID that gives them near- instant access to video services across all screens without having to go through onerous log-in procedures. What consumers want is to access a common service but from all of their different screens. In Ericsson‘s concept of a connected world, a family living in a connected home will be able to
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