contents the connected world supplement
26 Standard issues in the Connected World
By the mid 1990s, the driver for the huge uptake in mobile phones was the evolution from analogue first-generation communications to the 2G GSM digital standard in 1992. With one standard to work from, all of the manufacturers and service providers throughout the European telecoms value chain were able to gain economies of scale, allowing technology, in particular handsets, to be manufactured cheaply and reliably. What this meant was that, from the outset, customers had an affordable choice of technology from an array of outlets. They knew they could choose any handset and it would run on any operator’s network across the continent. And operators knew that all of their supporting business systems only had to adhere to one standard. This enabled them to focus on building a technology infrastructure to better serve customers. Will the same be true of Connected TV? Joe O’Halloran reports.
28 The Connected World at IBC 2011 Neil Nixon introduces the Connected World exhibit that promises to be the hub for online TV technologies at IBC2011. The exhibition takes
place from 9-13 September at the RAI in Amsterdam, and the Connected World will be located in Hall 13. It is an essential engagement for everyone serious about the future business of broadcasting. In addition, details of the Connected World Awards - a huge gala dinner event taking place in Amsterdam during IBC2011 - are announced.
30 Connected entertainment: a world of flexible TV viewing While consumer interest appears to be firmly locked on the latest devices and gadgets, huge strides are being made to strengthen the infrastructure for the Connected World of the future. Web service infrastructures and service delivery platforms for television may not be as exciting as the next shiny tablet but, as Jonathan Beavon, director of segment marketing at NDS discusses, they are indispensable to the evolution of an environment of constant connectivity, 24-hour information and ubiquitous entertainment.
32 Why the Connected Home is good for business
Today’s consumers want to be able to move digital media between anything from set-top boxes to personal computers, tablets and mobile devices to their television screens, with no need to use special cables or even to be in the same room. Some consumers also want to be able to securely access their digital media remotely, while on the go. Dr. Neale Foster, VP global sales at Access, reports.
34 Second screen devices in the Connected World Television has undergone several tremendous changes over the past few years. The continued digitalisation of TV and the launch of HDTV, 3DTV and new levels of flexibility and personalisation, including video on-demand, have continued to revolutionise the way we watch TV. This constant modernisation has meant that the television has been able to remain the central entertainment hub in the home. Alan Delaney, head of business development IPTV & Connected Home, Ericsson Solution Area TV, reports.
38 The road to the Connected Home Since the advent of television, viewing has been characterised by one single, linear feed coming directly through a screen in the living room. In recent years, the number of screens in the home has proliferated, with televisions appearing in bedrooms and kitchens and computers maturing the ability to show programming. Jamie Fink, senior vice-president of technology at Pace plc, reports.
40 Changing the TV paradigm with Connected TV
The world of TV is rapidly evolving and over recent months we have seen a huge shift in the way TV manufacturers sell TVs and TV-centric devices. From a focus on screen size and image quality, every marketing campaign is filled with brands and icons of different kinds of ‘apps’ that consumers can use on the TV. We’re clearly at the start of something new. Will this new trend be a disappointment like many previous interactive TV experiments or will there be a true shift of consumer behaviour going forward? Michael Lantz, CEO of Accedo Broadband - a leader of apps and app store solutions for Connected TV and IPTV - reports.
42 Multi-screen delivery: solving the bandwidth issue Traditionally, telecom and cable operator video services have been distributed over managed networks to a limited number of devices capable of viewing high quality content. However, in the last few years a massive range of video playback capable, Internet connected devices have emerged, making a profound impact on many aspects of the video market and network infrastructure. Duncan Potter, chief marketing officer at Edgeware, reports.
44 Harnessing ad-skipping behaviour in a Connected TV world Yariv Erel, co-founder and CEO of
JustAd.TV, reports on the challenges of attracting and delivering advertising in the new TV world.
Connected
World.TV Supplement
This is Part I of The Connected
World.TV Supplement. Part II will be published with the September/October 2011 issue of IBE and circulated at IBC2011 and The Connected World exhibit within the show.
Editor Neil Nixon E:
nnixon@btconnect.com T: +44 (0)1409 241166 Consultant Editor Robert Taffurelli Contributors Joe O’Halloran & Chris Forrester Publisher/Sales Clare Sturzaker E:
csturzaker@bpl-business.com T: +44 (0)1342 717459 Sales Lynn Neil E:
lneilr@bpl-business.com T: +44 (0)208 123 5040 Production Tracy Foley E:
tfoley@whitewatergfx.co.uk T:0845 299 8596 Chairman Chris Boeree E:
chris@bpl-business.com T: +44 (0)1895 421111 Subscriptions/Circulation WDIS Ltd E:
circ@wdis.co.uk T: +44 (0)208 606 7300 Annual Subscription Rates £103 (UK) £119 (Rest of World) IBE’s circulation is audited by BPA International. Total BPA qualified circulation to June 2009 including subscribers is 10101. ISSN 0220 6229
© 2011 BPL Business Media Limited Armstrong House, 38Market Square, Uxbridge,Middlesex UB81TG, United Kingdom T: +44 (0)1895 421111 F: +44 (0)1895 431252
www.ibeweb.com Printed in England by Williams Press
www.ibeweb.com l the connected world supplement march/april 2011 l ibe l 25
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