content distribution feature
Where stories cannot be shown on other platforms, they are tagged in the running order and replaced by a different file during the live playout. A broadcast commercial break triggers web advertising, as sold by the traffic department. Thanks to the publication point concept, different commercials can be sent to different devices. For non-Ignite operations,
MediaFUSE FX provides live streaming options in which manual cut-ins can be easily orchestrated to replace content in the stream, and a ‘growing live encode file’ can be processed while it grows to have on-demand clips created immediately after they air.
The close links between broadcast, online and mobile services, together with the flexibility to tailor the advertising, gives the commercial department another powerful edge. MediaFUSE links with traffic automation systems using the open BXF standard, allowing for advertising to be sold right up to the moment of transmission, and for an as-run log to be returned to reconcile invoices. The use of open standards, and a published API, means that the core technology of MediaFUSE can be used for other purposes. Encoders could
record off air or off satellite according to a pre-planned schedule. MediaFUSE can record at any resolution to any suitable attached storage, so it could be used as a fully- searchable media archive, with the content transcoded to the delivery resolution at the time of use. With an attached set-top box it could be used for off-air compliance recording, capturing all the metadata as well as the content.
News is widely recognised as the genre which most clearly defines a broadcaster’s corporate character and
MediaFUSE and MediaFUSE FX use the concept of ‘publication
points’. These are simple outputs, as defined by the administrator during the set-up phase. Typically, publication points might include a Flash video version for web browsers, a non-Flash- wrapped version for iPad, and smartphone
versions by make, model and mobile network.
identity. It is vital, therefore, that news content and the brand awareness it carries is made available to as many viewers, through as many platforms, as possible.
Today, the technology is available to achieve that, without adding to headcount and without burdening the pressurised world of news with cumbersome operational chores. MediaFUSE and MediaFUSE FX allow broadcasters to distribute content quickly, accurately and securely to an ever-growing number of devices and platforms.
www.ibeweb.com l march/april 2011 l ibe l 53
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