CT: Your focus lies very much on sophisticated fashion.
Which retailers do you envisage are best suited to join the MBT experience in 2011?
RL: Traditionally, MBT thrives in an environment where
there is passion and understanding for a sophisticated functional product as well as a quality product presentation. Our brand appeals to a customer service led environment and we are currently addressing fashion and brown shoe retailers, who can understand the potential of the category and wish to extend their product offering into the comfort footwear area.
CT: This Spring, you also introduced a brand new
technology concept. Can you tell us more? RL:MBT is a brand that is inspired by nature. Core to our
shoe technology are biomechanical principles that MBT is proud to be able to offer in a day-to-day footwear product. Over the past 15 years, MBT has set several milestones in concept and design. Continually adding to our product portfolio, putting emphasis on high quality materials, sophisticated styling and continuous technological development is vital to our success.
To get started with MBT, dealers now are given the opportunity to become a fan themselves. Arrange a meeting with one of the dedicated regional account managers and receive a complimentary pair of one of MBT’s collections. Why not test run the look and feel of our extraordinary collection to see for yourself what thousands of customers have confirmed to us over the past 15 years?
• Our consumers regularly tell us that MBT increased their wellbeing and helped them lead a more balanced life
• Our technology is recommended by health experts Jambo Ladies Red The Jambo (meaning ‘welcome’in Suaheli) is a brand new
introductory line to the world of MBT. The collection has been designed for a more casual audience with the all- American classic sneaker in mind. This new line offers an introduction to the MBT way of walking - a taster of the MBT experience of ultimate comfort. With an encapsulated Masai sensor inside the midsole, this innovation in sole technology provides an easier level of instability for beginners as well as a slimmer, curved sole for added consumer appeal.
Prices start from only £125 RRP
• Our function far exceeds a simple toning promise; with its sophisticated style and continuous development, MBT has inspired a phenomenon.
Get in touch with our dedicated team of regional account managers to view the new collections and find out how MBT can work for you.
Contact Details:
Rob.Lambert@
uk.mbt.com T: 07515 586 650
MARCH 2011 • FOOTWEAR TODAY
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