MICAM PREVIEW Not only functional, but objects of worship: THE SHOES OF A FASHION WORKSHOP – MICAM, MILAN 2011
From March 6 to 9 2011, the new edition of the exhibition organized by ANCI, will be attended by skilled professionals from around the world
important exhibition for the medium-high and upper market attracting the attention of the most qualified operators from around the world.
T In line with the previous edition, which proved to
be hugely successful, the MICAM ShoEvent in March 2011 will open on Sunday and close its doors on Wednesday at 4pm. On show during the four days of work will be collections of nearly 1,600 exhibitors, including over 550 overseas exhibitors, primed to set fashion trends world-wise.
The event is hoping to replicate the success of
the September 2010 that, with 42,329 visitors in total, marked an increase of 6.2% over the previous year, giving an important signal to the market that a recovery is underway.
Further consolidating its lead at the top of
international trade fairs, MICAM ShoEvent combines the provision of wide range of made-in Italy, with a significant presence of foreign brands, by offering an international framework.
"So far the market has upheld the strategy we
have adopted, and has confirmed that we are in the right city on the right dates.
In addition, we
certainly have the right product, Made-in-Italy expresses the utmost creativity and quality“ commented Viti Artioli, President of ANCI. “For the next edition as we are working to ensure that buyers around the world continue to choose our event."
The new edition of the show, finally, offers
space to the younger generation with many initiatives that will connect schools and the fashion industry. To this end, the Event will host areas dedicated to the school and arrange for debate on the issues of training, technology and fashion: three success factors of Made-in-Italy.
he fashion footwear collections dedicated to autumn/winter 2011/2012 will be on stage in the halls of Fiera Milano Rho 6 to 9 March 2011 MICAM ShoEvent, the world's most
Contact:
www.micamonline.com 28 • FOOTWEAR TODAY • MARCH 2011
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