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Healthy thanks to Joya comfort shoe


Joya, the softest shoe in the world, is revolutionising the shoe industry and presenting a new shoe that puts a spring in everyone’s step.


Joya, the Swiss feel-good shoe, comes from the picturesque municipality of Roggwil, by lovely Lake Constance. The company is run jointly by Karl Müller, the son and namesake of the inventor of MBT, and Claudio Minder. “What motivates us is the people who regain pleasure in walking thanks to our shoes, or even gain relief from health complaints!” The two add enthusiastically: “We hope that our pro-active, dedicated approach will motivate the young generation to take on responsibility, act as entrepreneurs and observe family values."


The bestseller Venezia will now also come in the colours “sand” and “ocean”. “We are adding the models Skög and Töffel to our collection, giving everyone the chance to enjoy the feeling of walking on air in slippers” commented ex-Mr Switzerland and co-entrepreneur Claudio Minder.


Joya Venezia Claudio Minder & Karl Müller


A new generation of shoes Joya sets new standards for feel-good shoes. "I set my sights on developing shoes which support natural walking, fit comfortably and have an attractive design", explained Joya's developer Karl Müller. The son and namesake of the well-known inventor of MBT, he was following in great footsteps. With Joya, you walk directly on the soft inner sole. Its ingenious ultra-light structure makes you feel as if you are walking on air. On long walks, hikes, city breaks or tiring shopping trips – Joyas are so comfortable that you’ll want to wear them whatever the occasion.


The Joya advantages √ Ultra-soft to wear and walk in √ Kind on the joints √ Keeps you fi t √ Promotes good health √ Fun to wear and light as air


Preview of the new summer collection The new collection by the two young entrepreneurs Karl Müller and Claudio Minder sets trends; they are presenting the public with a spring and summer collection boasting attractive designs and summery colours.


Feedback about Joya After tearing the medial meniscus in my right knee I had problems walking for months. My physiotherapist recommended Joya to me. Thanks to my Joya shoes, today I can do everything I enjoy again without any pain. Katrin Hahnfeld


Since April 2009 I have been wearing almost nothing but Joya shoes. They’re fantastic. Hardly any pain in my knee (arthrosis). Every step’s a pleasure. I can only recommend Joya! Martin Kopp


The first shoes I bought were Joya Venezias. Since then my back pain and heel spurs seem to have vanished into thin air. It goes without saying that I have since bought another three Joya. Thank you so much for developing these “supershoes”. Ruth Haigis


more information Joya Shoes UK


6 Willowsdene, Marton in Cleveland, Middlesborough, Cleveland (UK), TS7 8NY


Tel: +44 1642 318746, Fax: +44 1642 318746 info@joyashoes.co.uk / www.joyashoes.co.uk


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