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A native New Yorker, Sylvia attended Hunter College where she got her Bachelors in Education, and then Queens College for a Masters in Education and Psy- chology. She married Ben Weinstock at 19 and taught kindergarten before focusing her attention on raising her three children.


She and Ben would take the kids to their upstate


country home where the rest of the family would ski while Sylvia perfected her baking skills. While there, she apprenticed with retired pasty chef George Keller and learned professional techniques. Soon she began supplying the local area restaurants with their daily desserts.


After the kids were grown, Sylvia and Ben moved


to New York City and she began making cakes out of her home. One such cake was displayed in a win- dow where caterer Donald Bruce White saw her work and needed someone who could incorporate beautiful design with great flavors.


Her skills found her in business with some of the best hotels in New York—the Carlisle, the Pierre, the Plaza all referred business. “As long as you pro- duce the best product and please your client, you will have business.”


Sylvia began getting national recognition when her cake was featured in Martha Stewart’s first book and then in the press. Her famous clients, including Ivanka Trump and Oprah Winfrey, have also brought national recognition to her work in recent years.


Today, she is one of the most sought after wedding professionals for events


and conferences. You’ll see her at Engage!, in the front row at Bridal Market, and at any New York industry party hob-knobbing with the likes of friends Pres- ton Bailey, Randy Fenoli or Carly Roney.


And she’s suddenly popping up everywhere—like Betty White for the wed- Photos by John Labbe WED The Magazine


ding industry. Most recently, she appeared on two episodes of Bravo’s Top Chef spin-off, Top Chef Just Desserts. When I asked how this came about, she said, “They called and I said yes.” In the episode she judged, the contestants designed a wedding cake with little time. “I wanted them all to win,” she said. “It was difficult to judge.” One contestant was in tears, because hers did not turn out well. “I said, ‘it’s just a cake.’”


January 2011


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