ENERGY


such as the best practice guides and the current internal


communication materials in one easily accessible place.


The site


provides enhanced visibility and focus for each store on their detailed energy


consumption thereby enabling plans to be set and energy wastage to be quickly identified and corrected, and to provide


consumption profiles, analysis and benchmarking comparisons to


assist with energy management. To help the energy management team achieve their Plan A targets, an internal M&S energy communications campaign was created to raise the awareness and convey the importance of being energy- conscious to all employees. With a greater comprehension of energy issues and equipped with the right tools, M&S employees are able to help lower energy consumption in their store and across the estate. The energy management team’s aim was to encourage energy efficiency best practice, and to fulfil these objectives effectively the communication programme was designed to be informative and presented in a distinctive and individual manner that was unlike other internal communication material in both appearance and language. The result was the creation of ‘Captain Energy’, their very own superhero mascot. Alongside ‘Captain Energy’, the M&S energy team also appointed seven Regional Energy Analysts to continually monitor and examine UK and Irish stores to ensure that they are running as efficiently as possible, set target plans for stores to achieve, and engage with store staff in helping them with their energy needs.


The energy management team has achieved great success in lowering its energy consumption. In 2008/09, M&S achieved an energy reduction of -10% up from -4.6% in 2007/08. In 2009/10, the saving increased to -19% putting M&S on track to complete its of -25% ambition for


2012 and -35% by 2015 which is part of the extended Plan A commitments made in 2010. Through the energy efficiency schemes that have been trialled and implemented, the communications programme, the tools created, and making energy a KPI for stores, M&S has not only seen some excellent results but colleagues are now more proactive in their energy management and many stores are exceeding their individual plans. As the energy efficiency schemes and the internal communications campaign has developed and grown, different departments and colleagues have been unified in a common goal. By encouraging staff to be good energy advocates at work, where this has had a


significant impact in reducing consumption, this has also influenced them to consider energy in their home environment.


M&S are not only implementing, encouraging and developing energy efficiency systems but have been proactive in educating colleagues on how they can reduce the amount of energy used, investing in the renewable energy industry by developing unique Power Purchase Agreements and procuring electricity from distributed generation sources. With its innovative approach to energy consumption M&S are setting the standard for the retail industry in energy management and awareness. http://plana.marksandspencer.com


SUSTAINABLE FM | DECEMBER 2010/JANUARY 2011 |53


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