NEWSFILE


10


Experiencing the ‘Power of 3’


For the second successive year data center, storage and networking professionals converged on Frankfurt at the end of October for the two-day conference programs of SNW Europe, Datacenter Technologies and Virtualization World.


While some other events in the region seem to have struggled to retain their audience the organisers and sponsors of these three key conferences in the calendar were more than happy with the increase in attendance and support from the industry with new records being set in almost every respect.


The conferences featured over 130 sessions across nine tracks focussing in on the areas of cloud computing services; desktop, server and storage virtualization; converged data center networking;


data center efficiencies; data protection and business continuity and of course the many aspects of data storage. Speakers came from across Europe and the United States to address the audience drawn this year from 29 different countries, and many sessions featured ‘standing- room-only’ as delegates were drawn to some of the hottest topics on the agenda.


Overall attendance this year was up 13% on 2009 with well over 1,700 attendees over the two days, of which almost 1,300 represented IT end- users, systems integrators, consultants, press, analysts and bloggers. This figure of ‘quality’ delegates as defined by co-owners of the SNIA events, was itself up 17% on the 2009 figure and was a reflection of the continuing importance of these conferences in the IT calendar. As it is usual for events of this nature the majority of


attendees were drawn from the German, Swiss and Austrian markets with the Benelux region, the UK, Nordics and Eastern Europe all well represented among the 29 countries in total at the events. The most heavily represented industries were Finance, Banking, Insurance and Telecommunications.


Not only were delegate numbers up on 2009 but so were the sponsors in attendance, with 30 new vendors joining the exhibition floor swelling the total number of companies supporting the event to over 70, compared to a previous record of 56 in 2008.


Business talk was brisk and intense with new opportunities being discussed and existing relationships strengthened between suppliers and buyers and many collaborative discussions taking place among the vendors themselves, laying down routes for future business opportunities.


The third cornerstone of the events, the media program, was once again a key success factor with over 50 international press, analysts and bloggers in attendance from 11 countries across the region. The airways were heavy with news traffic from the busy press room and show- floor, as the assembled vendors maximised the time available to share new product information, discuss customer wins or simply


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