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Skechers signs global Shape-Ups Marketing Partnership with Kim Kardashian and Kris Jenner

Kim Kardashian and Kris Jenner to Participate in Multi- Platform Integrated Marketing Campaign for Shape-ups

SKECHERS USA (NYSE:SKX), a global leader in the footwear industry and the number two footwear brand in the United States*, today announced an unprecedented worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner. Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a “ShapingUp With The Kardashians”challenge, and other exciting elements that will be unveiled at a near future date. This“Shaping Up With The Kardashians” mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shape-ups fitness challenges. “My mom and I are thrilled to be joining the SKECHERS family to help

promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the- move and never know exactly when I can fit in my next workout.SKECHERS Shape-ups help me get the most out of every step.” Kris Jenner added, “The SKECHERS Shape-ups styles are perfect for the

woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.” A worldwide phenomenon, the patented SKECHERS Shape-ups fitness

footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual.

Hi-Tec announces opening of Amsterdam HQ

Hi-Tec has announced the relocation of its Global Headquarters from

Southend on Sea, UK to Amsterdam, the Netherlands. Established in 1974 by Frank van Wezel, the Company is now represented

in over 80 countries and consists of a global Outdoor and Sports business under the Hi-Tec brand and a world leading Uniform business under the Magnum brand. The move will take place in the New Year and incorporates the group’s

Product Development, Design, Marketing and Finance functions. Heading up the relocation, with approximately 8 other executives, is Ed van Wezel, Frank’s son and Hi-Tec’s General Manager. Martin Binnendijk, formally European Chief Executive, will be the group’s

new Chief Finance Officer. This position was previously held by Bob Kaiser who has been announced with immediate effect as the Chief Executive of MAGNUM USA in Modesto, California. Meanwhile Hi-Tec USA has relocated to Portland, Oregon under CEO Bill Berta. Ian Cameron, previously UK Sales Director, has been announced as Hi-Tec UK’s Managing Director effective from January 2011. The move comes as an extremely integral time for the brand whose

consumer launch of a new brand philosophy, “Inspired by Life”, will also be unveiled in early January. Further announcements concerning Hi-Tec’s restructure including new appointments within the Global and Hi-Tec UK operations will be made in the New Year.


MBE for Linda Ginn, a member of the Society of Shoe Fitters

Linda Ginn a member of the Society of Shoe Fitters, was surprised and

delighted to be awarded the MBE last month. Whilst she is a newly qualified shoe fitter, she has been a chiropodist for some time. The MBE award was made for the work that she has set up locally where she lives in East Suffolk under the auspices of Parish Nursing Ministries UK. Linda is a qualified nurse, and the work of a Parish Nurse is to offer whole person health care through the local church. (More on ). Linda set up a local team which offers to accompany people in their, or

their loved-one's, unwellness. This new initiative has helped so many people in the small communities where she lives, that Linda was nominated for this award. Parish Nursing does not replace much loved and respected NHS professionals - but provides time, empathy and help in co-operation with other services.

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