NEWS EMU Australia naturally colourful
EMU Australia, the genuine Australian sheepskin and wool specialist, launch their colourful 2011 Fall collection for the Northern Hemisphere in one of Australia’s most exotic locations Port Douglas. In 2011 the very popular EMU Stinger style, which was a hit with
celebrities and EMU lovers around the world will be available in ten new fashion colours including bright aubergine, beautiful indigo, natural dusty olive, earthy hazelnut, trendy putty and this season’s must have colour mushroom. As well as the addition of new colours to the Fall range, EMU has included a number of key new styles including the Melba and Hobart. The Melba is a luxurious and stylish ankle boot with a cute button detail, and the Hobart is a fashionable sheepskin boot in a low height, finished with stunning vintage brown leather outer. EMU remain true to their heritage by expanding their premium
fashion footwear collection, incorporating a number of new natural colours into their new Fall range. Made from the finest Australian sheepskin, the Merrijig Hi available in black, and the Caloundra boot available in chestnut and charcoal, are two of the gorgeous new styles available for Fall as well as the Hyde Hi, a stylishly sleek slouch boot made from the softest leather. Other bestselling EMU styles including the Angels Lo and Alba, will
now be available in rich chestnut, stylish charcoal and this seasons must have fashion colour mushroom. The colourful Fall 2011 collection will be on display at leading International trade shows between January & March in 2011.
www.emuaustralia.com
Saintly Soles: Redfoot wins Disney Halo
Redfoot – the innovative folding shoe brand – has been awarded a Disney Halo for best experiential product for their Disney Limited Edition range. Over 200 guests, including Dragon’s Den celebrity James Caan, beat the blizzard to attend Disney’s annual ceremony held at London’s Vinopolis in December 2010.
Launched in August, Redfoot collaborated
with brand giant Disney, to create a stylish range of kooky, retro ballet pumps aimed at Disney devotees, young and old. Designed around the iconic Minnie Mouse portrait, the range uses stunning embellishments and luxe fabrics such as diamante, burnished studs and sparkly suede to create the cool collectables.
6 • FOOTWEAR TODAY • JANUARY 2011 Disney judged the nominees - which included
Boot’s Mini Mouse Toiletry range and Kenkro organic snacks – on criteria which included: value for money, value added to Disney’s identity, quality and innovation. Redfoot’s Disney Limited Edition range was chosen to win because of the product’s luxuriousness, stylish and innovative design – Redfoot pumps can be folded into a tiny pouch, perfect for popping in a handbag – and affordable price point. Redfoot’s widespread appeal to women of all ages and it’s international patent were also praised. Said Lucy Hayes, Disney Licensee Agent for
Fashion Brands “The entire Disney office wander round in Disney Bling pumps – they’re so gorgeous. I’ve been approached by a number of licensees to tell me what a brilliant idea they are.”
www.redfootshoes.com www.footweartoday.co.uk
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