COMPANY PROFILE Daisy Roots
Tell us about your company history and your brand? The company was formed in 1995 by Victoria Darby.
Brand: Hand-Made soft leather baby booties with soft suede soles.
The size range is from new born up to 4 years and they are available in over 100 unique designs and a variety of different colours.
How did Daisy Roots evolve? Who designed them – where, when and
why? What’s the story behind the brand? Victoria started the company because she couldn’t find such a product for
her own children. She started designing and making the shoes at home then moved into the White House in 2000. As there was limited choice for this type of product at the time, business grew swiftly within the independent shoe/gift shops and also within many high street multiples. Some of which were requesting exclusive designs. By 2003 the Company had established a well known brand in the UK. By 2006 many of the high street multiples were turning to China for cheaper products and larger profits and this was when we started to see a downturn of Business. However, since the takeover by the new owners in 2008, Daisy Roots has re-established its brand name within the gift market as a manufacturer of a quality product. Although the majority of our customers are the small independent retailers we are also producing own-brand designs for some quality retailers such as Russell & Bromley, Charles Clinkard, Green Baby and John Lewis. Over the last 3 years we have seen our export business increase four fold.
What sets Daisy Roots apart? Unique designs Heat Embossed brand name on soling. The use of Eco-friendly Chrome-Free tanned Leather passing BS Standard EN71-3 Individual Identity which is easily recognisable First Class Customer Service
Where are you based and where do you manufacture? The Village of Brixworth, Northamptonshire. The heart of the British shoe making Industry
How many people do you have working for you? 10 on site and 5 outworkers
How do you market your ranges? Yearly Brochure, Website, Trade Exhibitions, PR Company
Do you have a brand philosophy? To continue to produce a quality product, in England, and obtain complete customer satisfaction.
And, the next step? Any plans for the future, new lines, etc? Continue to produce individual designs Further Develop Export. Develop own label market
How do we contact you?
Sonja@daisy-roots.com Or
sales@daisy-roots.com Tel: 01604 880066 Fax: 01604 889096
www.daisy-roots.com
20 • FOOTWEAR TODAY • JANUARY 2011
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