Park Profile www.parkworld-online.com


come before their time they will not get on and have to wait.” The biggest challenge during this year's Xmas Spectacular was the weather, which was just a little too, er… Christmassy. Despite strong pre-bookings, the snowy conditions seen on our photos kept some families away, and management was decding best how to


accomodate the disappointed guests. Whatever happens, A Night Before Christmas will not feature as part of the line-up when the park reopens in February. “We were going to keep it open all year, but Gaynor thinks it will loose its appeal and stop people coming back if they've already seen it in the summer,” says Mrs Rhodes. “We've still got the old Christmas ride, which we were going to pull down this year but people say they still want it, so we will have to decide whether to renovate it or whatever, I don't know; it's getting a bit tatty.”


Although no major new attractions are planned for 2011, the next priority will be a new entrance as the current one, a little like the park's website, sells Sundown short. “We are not very


professional!” laughs Mrs Rhodes. “Everyone says we should advertise more, maybe we should. I don't believe in all these cut-price tickets though. I know one park who tried but people who had paid full price were grumbling because they couldn't get on the rides and there were so many people there. They've gone out of business now.”


Maybe Mrs Rhodes and her colleagues are afraid to push themselves too hard for fear of being overrun with guests and spoiling the park's family atmosphere. Perhaps to some extent they enjoy that “best kept secret” status, so long as the regulars keep returning, which they do, again and again. Yet some secrets deserve to be shared, which is why Park World is happy to spread the word.


www.sundownadventureland.co.uk 36 DECEMBER 2010/JANUARY 2011


Ferrari World


Abu Dhabi Formula One fun at the UAE’s first big theme park


What’s big, red and packed full of hi-octane fun? Ferrari World Abu Dhabi, the world’s largest indoor theme park. Following our preview last issue, Owen Ralph takes a closer look and assesses the attraction’s impact on the industry in the United Arab Emirates (UAE)


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