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Park People www.parkworld-online.com


aqua parks and Disney’s Dream will launch a new innovative, 4-deck high, waterpark attraction called the Aqua Duck in 2011. Families on vacation expect that waterparks and water attractions will be a part of their leisure experience wherever they go and cruise lines are working hard to meet that expectation.


What is the biggest challenge confronting your members today?


Beijing’s Happy Magic Watercube


awareness and foster demand for larger waterpark resorts and established destination waterparks.


Do you expect to see more waterpark activity on cruise ships? Yes, definitely. Royal Caribbean added the first waterpark rides in the mid-2000s and now many ships offer water rides as a key attraction.Many of Carnival ships as well as Norwegian’s new Epic offer


The waterpark industry faces many of the same challenges other leisure and entertainment businesses are facing in today’s crowded marketplace. Consumers have less available time and, more recently, less available income to spend on leisure, yet there are more entertainment offerings available than ever before. Thankfully, consumers recognise that waterparks provide a high entertainment value for the cost and appeal to all members of the family.


The next WWA Middle East waterpark symposium will take place in March as part of the DEAL trade show in Dubai. www.waterparks.org


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Operators of dry parks can often add a full waterpark complex for little more than the cost of adding one major themed dry ride


DECEMBER 2010/JANUARY 2011


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