Distributor & Supplier Focus
Beyondwhat’s new, delivering what’s next
Mouser Electronics expands international presence
Mouser Electronics is one of the industry’s fastest growing global catalog and online electronics distributors. This year,Mouser is on pace to exceed all previous sales records. The company continues to expand its international presence and has recently added locations in Italy, France, and India, bringing the total number of international locations to 14. This businessmodel allowsMouser to focus on “The Newest Products for Your Newest Designs™” combined with unsurpassed customer service and local support.
Notably, the company’s growth is far outpacingmany of its
competitors. Unlikemost distributors,Mouser is focused on delivering the newest technologies in the early product design phase, working very closelywith design engineers. The result: engineers can build prototypeswith the newest technologies giving a competitive edge in features, product lifecycle and speed tomarket. This concentration on supporting design engineers during newproduct development is crucial to seeding the electronicsmarketplace.
Glenn Smith,Mouser’s President and CEO, explained the
company’s unique focus. “Six years ago,Mouser discovered that if we concentrated on customers in the early stages of a product lifecycle, we could provide specialized services tailored to design engineers and small volume buyers. Those services are nominimum orders (broken packs are no problem), same-day shipping, and offering the newest products and latest technologies for their new designs. Going forward, we’ve seen our business grow, outstripping traditional volume distributors and other catalog distributors.”
The company is passionate about having the latest components
available as soon as possible – providing a crucial technological edge and speed-to-market advantage over their competition. The term the company frequently uses is notwhat’s new, butwhat’s next. “Volume distributors stock volume components and don’t specialize in newproducts or the latest technologies,” explains Larry Johannes, Mouser Vice President of StrategicMarketing, “and this can leave a designer in the dark about the latest technology available. It could even lead to losing a time-to-market advantage. Worst case is that obsolete components are specified in the design, resulting in costly re-designs,manufacturing delays, perhaps even leading to the termination of a
project.Mouser provides the design engineer a reliable source for themost advanced technology.”
20 | Annual Edition 2011 The company’swebsite is
updated dailywith the newest products and technologies available for customers to browse and buy online.
Mouser.comsearches over 6.7 million products to locatemore than 1.8million parts numbers that are available for easy online
purchase.More than 400 industry-leadingmanufacturers are represented online. Additionally, thewebsite housesmore than 5 million downloadable data sheets, supplier-specific reference designs, application notes, technical design information, and engineering
tools.Mouser.comoffers 12 language choices and accepts 15 international currencies. Constant refinement of the site includes adding new products daily, removing obsolete products, as well as numerous user-friendly tools, such as ProjectManager with automatic re-order, BOMimport capabilities, automatic order confirmation, and live chat in over 14 languages, plus theMouser search accelerator.
As themost comprehensive online catalog in the industry,
customers can browse, search, and buy productswithout ever leaving the e-catalog. Specifically, customers can see product availability, extended prices, detailed specifications, and alternative images. Searches aremade easy by keyword, part number, or supplier name. Johannes states, “Our goal is to provide the design engineerwith innovative, easy-to-use, time-saving online features.”
In addition,Mouser still produces an industry-leading catalog,
printing a new version several times a year –more than any other electronics
distributor.More impressive,Mouser is careful to revise and remove obsolete products. Johannes continues by saying, “The secret to our success is the solid relationships we build with our suppliers. They provide us the fastest access to the industries latest components… so designers can have confidence that they’re always engineering themost advanced electronics.”
With this philosophy in place, it’s clear to seeMouser remains
committed to delivering not only what’s new, but what’s next.
www.mouser.com
www.electronics-sourcing.com Glenn Smith,Mouser President and CEO
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