Sourcing ELECTRONICS Change is a Constant
Premier Farnell'sMike Buffhamexplains how distributors are constantly evolving to help smooth the supply chain and speed new products tomarket
Director of product, suppliermanagement and EDE, Premier Farnell,Mike Buffham
It can be difficult for electronic device manufacturers to be all things to all people, which is why themodern distributor has evolved significantly in recent years to speed and smooth the supply chain for devicemanufacturers.
This is particularly true in the product development, prototype and early batchmanufacturing stages.
Partnering with the right distributor is a key decision fromboth
the devicemanufacturer and the end equipmentmakers point-of- view if a smooth supply chain and efficient product development process is to be realised. These days, good distributors do somuch more than offer small quantities of product on a fast turnaround with a data sheet.
Of course, the rise and rise of the Internet gives engineers fast
access to information and streamlined product ordering.With often several hundreds of thousands of line items on offer, the distributor has to put a lot of thought into how the product range is presented to ensure that component selection is not a time consuming and challenging process.
This is why, for example, Farnell has dedicated new product
pages thatmake navigation to the latest technology quick and easy. The growth in the number and availability of development tools can also shorten and simplify the design process, so it is important that distributors offer these and back themup with appropriate technical support.
Another feature of the on-line world is socialmedia, which is
now helping to speed and ease our working lives. Forums, blogs and on-line engineering communities such as element14 can help speed time-to-market for new designs by allowing engineers to share experiences, both good and bad, enabling themto quickly overcome the numerous hurdles encountered in any normal product development cycle.
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electronica2010
Hall A5 Stand 558 9-12 November 2010 New Munich Trade Fair Centre
26 | November 2010
www.electronics-sourcing.eu
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